Analytics

Analytics is information resulting from the systematic analysis of data or statistics.  

Use small business analytics to:

• Overcome objections

• Make a data-centric culture to: 

  • Incentivize

  • Lead

  • Be transparent

• Track customers and employees

  • Customer relationships

  • Employee task and goal tracking

• Website tracking

  • SEO tracking

• Phone tracking

• Split testing

• Traffic

Social Media Analytics

Businesses have tools to assist with data-driven decisions including HubSpot, HootSuite, SimplyMeasured and Google Analytics.  They each provide different angles of some important social media analytics metrics:

1. Amount of clicks

2. Amount of impressions

3. Best time of day to post

4. Number of interactions

5. Increase/decrease in followers

Articles

• Become a Data Genius: Track Everything in Your Small Business

• 5 Tools For The Most Productive Social Media Analytics Monitoring Ever

• Analyze This: The Comprehensive Guide to Social Media Analytics

• 5 Ways Analytic Tools Can Have a Big Effect on Small Businesses

• Want to Learn Marketing Analytics? Start With These 9 Great Resources

• 4 must haves for managing social presence

Also See

• Business Intelligence

• Competitor Analysis

• Link Analysis

• SEO - Search Engine Optimization

• Social Media Metrics

• Social Media Monitoring & Management