SEO - Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results (off page SEO) - often referred to as "natural," "organic," or "earned" results.

SEO or search engine optimization means your website or blog has code and architecture with relevant keyword terms for web browsers.

SEO Categories

• Keywords

• Goal Tracking

• Content Creation and Marketing

  • Be engaging, Keyword use, Keep up-to-date

  • Photography Use

  • Video Use

• Web Optimization

  • Google Search Console: google.com/webmasters 

    • Get data, tools, and diagnostics for a healthy,

    • Google-friendly website.

• Social Media Monitoring & Management

• Think with Google Mobile Website Speed Test - Find out how well your site works across mobile and desktop devices

Google uses hundreds of signals in their search algorithm.  

Additionally, optimization can include organic or and off-site considerations.

1. On-site channel within your website (organic)

2. Off-site channel outside your website - with links to your web pages

   • Blogs

   • Social Media

   • Newsletters

   • Email marketing

   • Referrals

   • Display / Banner ads

   • Paid Search / Pay Per Click (PPC) campaigns - paid keywords, search queries, and campaigns from which traffic originated

Note: sometimes reputation marketing is first needed.

SEO How To, Training

• Optimize Your Blog Content For Google Search

• Yoast WordPress SEO

SEO Tools

• Ahrefs: Site explorer & backlink checker.

• Alexa Ranking: Analytical insights to analyze any site’s rank.

• Browseo: How search engines see your website.

• Broken Links: Find broken links, redirects & more.

• Copyscape: Search for copies of your page on the web.

• Google

  • Analytics 

  • Keyword Planner 

  • Webmaster Tools 

  • Trends

  • Pagespeed Insights: Check the performance of your site.

• GTMetrics: Analyze your page’s speed performance.

• Hubspot Marketing Grader: Grade your marketing.

• Keywordtool.io: Free alternative to Google Keyword Planner.

• Moz Local: Check your local listings on Google, Bing, and others.

• Nibbler: Test any website.

• OpenLinkProfiler: The freshest backlinks, for free.

• Pingdom Website Speed Test: Test & the load time of a site.

• SERPs Rank Checker: Free keyword rank & SERP checker.

• Shopify E-commerce Report: Get your free Ecommerce report.

• SimilarWeb: Analyze website statistics for any domain.

• Site Explorer: A comprehensive tool for link analysis.

• SumoMe - opt-ins and conversion optimization of website traffic

• SEO Site Checkup: Check your website’s SEO problems for free.

• Quick Sprout: Complete analysis of your website.

• Wordpress SEO by Yoast: Have a fully optimized WordPress site.

• Woorank: Website review and SEO tool.

• XML Sitemaps: Sitemap generator that creates XML & HTML variants.

• W3C validator: Easy-to-use markup validation service.

SEO Articles

• The Future of SEO Has Never Been Clearer (nor more ignored) - No-Click Searches, Desktop vs. Mobile, Google US

• Strategic SEO Decisions to Make Before Website Design and Build

  • Areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

    • Wider strategic areas

    • Technical areas to be discussed with developers.

    • Design areas to be discussed with designers

• 2 Essential Tools for a Comprehensive Website SEO Test

• How SEO Takes Time to Get Results

• The Basic Concepts Of SEO Explained to Beginners

• My Cheat Sheet: An SEO Manager's Go-To Digital Marketing Tools

• 6 Essential Small Business SEO Tips

• 7 Low-Hanging Fruits That Any SEO Can Fix

• How to Help Your New Website Get Indexed on Google

• SEO Success Table

• 15 Point Checklist to Improve Search Engine Ranking

• The Essentials of SEO for Small Business

• Five Super Non-Technical Ways To Boost Your SEO

• 9 Tips to Optimize Crawl Budget for SEO

• 8 Ways to Rank Poorly on Google

• How Social Media Improves Your SEO

• The SEO-Hater's Guide to Better Search Rankings

• First SEO steps for a small business owner

• A Universal SEO Strategy Audit in 5 Steps

• Do it yourself SEO

• Importance of SEO and SEM for Small Businesses

• Writing for Google

• What is the difference between SEO and Website Marketing?

• 7 Easy Steps to Optimize Your Website for SEO

• The 4 Hardest Parts of SEO

• • 1. Identifying the right sources for information

    2. It is about integration, not learning a few facts

    3. Selling the project

    4. "Someone else is doing it"

SEO, Also See

• Google Trends

• Mobile SEO 

• Local SEO

• Keywords

• Google Search Ranking

• SWOT Analysis