Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

Gain organic traffic (as detailed in the article below):

1. Performing keyword research with tools like Google Keyword Planner

2. Optimizing your website

3. Using long tail keywords

4. Blogging often

5. Creating quality content

6. Getting social

7. Partaking in ethical link building

8. Playing by the rules

In contrast, non-organic search results may include pay per click advertising.

Articles 

• 8 ways to increase organic traffic