Social Media Marketing

Social media is primarily internet or cellular phone based applications and tools to share information among people. 

Social media includes popular networking websites, like Facebook and Twitter.

It involves blogging and forums and any aspect of an interactive presence which allows individuals ability to engage in conversations with one another, often as a discussion over a particular blog post, news article, or event.

Types of social media for small business include:

• Personal networks

• Interest-based networks including event marketing

• E-commerce

• Media sharing networks

• Discussion forums

• Bookmarking sites

• Online reviews

• Social publishing / blogging

It delivers valued news, insight and information to of professionals 24-7-52.

Social media provides a diversity of software tools to communicate with your customers and to receive feedback

Internet marketing tools and user generated content include:

• • • • Email

      • Instagram

      • Facebook

      • flickr

      • Google+

      • Groupon

      • LinkedIn

      • MobRocket - ZeroZen beta on using giveaway + coupon + sharing

      • myspace

      • Pinterest

      • Qutee

      • SnapChat

      • Twitter

      • Vimeo

      • Websites

      • YouTube

• What is your internet marketing strategy?  Does it include search engine optimization?

• How do I use hashtags?

• Do you have a marketing checklist?

• What is your social media follow strategy?

• How do you manage social media?

• Do you want a social media loyalty program?

How to, Training

• Blog-Post Engagement Improvements

Social Media Influencers

• Top 100 social influencers

Tools

• AddThis - suite of tools to encourage more social media sharing, build email subscribers, build followers and build more engagement through recommended content

• Bitly: Create, share, and track shortened links.

• Brand24: Social media monitoring and listening tool of tracking keywords across multiple platforms

• Buffer Free Plan: Schedule posts to Twitter, Facebook, Linkedin, Google+

• CoSchedule - help time publicity for content

• Crowdbooster - social media marketing analysis

• Digg Digg: Your all in one share buttons plugin

• Disqus: Build a community of active readers & commenters

• Flament: A free beautiful and customizable sharing bar

• Hootsuite - reputation management monitoring tool

• IFTTT - If This, Then That - build a recipe to trigger actions

• Justunfollow: Follow / unfollow people on Twitter & Instagram.

• Klout: Social media influence score on browser extension.

• Pablo by Buffer.com - design engaging images for your social media posts

• PostPlanner - Facebook marketing app

• Razor Social - Social media tools

• Ritetag: Instant hashtag analysis.

• SharedCount: Track URL shares, likes, tweets, and more

• Snip.ly - for calls to action

• Social Analytics: Interactions for a URL on most social platforms

• Social Bakers - statistics and facts on social channels

• Social Flow - monitor posts and comments of followers

• Social Media Examiner - blog and podcasts of social media topics

• Social Times - social media news

• Sumome Share: Auto-optimizes your share buttons for max traffic.

• Tally: Create polls in no time

• Tweak Your Biz - industry news

• Tweepi - Twitter reporting extension

• Typeform: Free beautiful online survey & form builder

• Wordpress Pin it Button for Images: Add a “Pin It” button

• WriteRack: The easiest way to blog/tweetstorm on twitter

Articles / Media

• Stop Talking About Yourself So Much on Social Media and Listen

• The New Age of Marketing: Social Media and Business

• Why Online Communities Are Growing And How You Can Get More From Them

• 6 Killer Tools for Better Social Marketing

  1. Discoverly

  2. BuzzSumo

  3. Rafflecopter

  4. Little Bird

  5. Hootsuite

  6. Mention

• Why it is Important to Hire the Right Social Media Marketing Professional

• Buffer for Business

• How To Find Out If A Social Media Channel Will Benefit Your Business

• Biggest Changes to SEO This Year That Will Change How You Do Your Job [INFOGRAPHIC]

• A Long List of Social Media Advertising Stats

• 5 Questions You Absolutely Must Ask When Building a Social Media Strategy

• Quick reference guide for Facebook marketers

• 7 Takeaways From Social Media Marketing World

  1. Video is hot in any format

  2. Visual content drives traffic

  3. Consistency is more important than frequency

  4. Organic reach is alive and well on Facebook

  5. Pinterest is the new Google

  6. Post like a fan, not a marketer

  7. Hug you haters

• Has Social Media Replaced Traditional Forms Of Marketing?

• • The internet has changed the whole marketing landscape.

  • Buying from magazines and TV?

  • Social media conversations are the new case studies.

• 25 Social Media Stats That Prove It’s Still Worth Your Time

• Top 7 social media management tools

• How to Drive Social Media Traffic

• 50 Brilliant Social Media Insights

• 44 Social Media Tools Recommended by the Pros

Workshops

• SCORE - Why it Pays to Be Likeable - 7 Simple Social Media Concepts To Drive Results

• Kim Garst

Blogs

• Top 10 social media blogs

• RazorSocial

Cheatsheets

• Social Media Engagement for Dummies

Also See

• Blogging

• Brand Marketing (Social Proof)

• Defining Your Brand Strategy