YouTube

Businesses use YouTube to broadcast content through Channels.

The most effect YouTube Channels have a theme and provide frequent updates.

Businesses can advertise through targeted video ads that play before consumers can view selected videos.

Because YouTube by Google has become the second most common search; it has become an important tool in internet marketing.

YouTube is a free tool that allows users to upload, view, and share videos.

Available content includes:

A YouTube account for your business is a great way to show the best features of your product or service on an easily recognizable media.

You Tube has different video resolutions from mobile friendly to high definition (HD).

High search engine discoverability
All tools are free
Easy account setup to monetize your content
the player for sharing content
Player playback is optimized for screen
- Mobile viewing
- Google TV, Roku, etc.

Customer service primarily through product forums
Low RPMs (revenue per thousand impressions) on ads - you can't set your own price for your content
SEO discoverability can be low because of the volume of videos posted
Buffering can be problematic on content being viewed in high definition

Tools

Analytics
Capture app
Convert You Tube URL to
- Audio MP3 file - http://www.youtube-mp3.org/
- Free Online media Recorder - Video file MP4 - http://www.clipconverter.cc/

Brand your channel
If you don't upload videos regularly
- Share, like and favorite related videos
  - Create relevant playlists
Easily display videos on a website using the share option - embed
Use keywords in titles and descriptions of videos for better search engine exposure
Share YouTube links on other social sites like Facebook and Twitter