Video Internet Marketing

Internet content is more than text, pictures, or infographics.  Video advertising can:

• Significantly add creditably to your internet marketing

• Significantly improve conversion rates

• Effectively communicate topic and engage user interaction

• Make outstanding presentations

• Nurture customers along the sales cycle

• Showcase 

  • Skillset 

  • How to do something

  • Event

  • New products

  • Behind the scenes

• Use the resources you have

Tools can include high-speed video camera tools like Go Pro.

Tools

• Animoto - professional video slide shows

  • Marketing videos for business

  • Slideshow videos for: 

    • photography - company introductions

    • family - new baby - wedding reception - birthday

  • Quickly turn photos and video clips into video slides show

• Biteable - simple video maker

• Camtasia by TechSmith - video editor

• 1. Choose footage

  2. Make edits

  3. Create video from a common PC / Mac project file

• Facebook Live

• Flipagram App -  iOS - Android - to make fun photo-video stories set to music

• GoAnimate - professional animated videos with do-it-yourself tools

• Google Hangouts 

  • On Air with YouTube Live 

• GoPro HERO4 BLACK

•  

• Kizoa - online movie and video maker

• Horizon Camera App -  iOS - Android - to capture horizontal videos & photos

  • Tilt to zoom

  • Real-time filters

  • 60 & 120 FPS slow motion support

  • Up to 2K horizontal recording

  • Media library

• Lapse It App - iOS - Android - professional time-lapse for mobile devices

• Overvideo - video calls to action

• Periscope.TV by Twitter - Exploring what the work is seeing

• Powtoon - animation cartoons & presentations

• Promo - Online Marketing Video Maker

• RawShorts - Explainer Video Software

• Rendr FX - easily create video for social media, websites and more

• Skype - call recorders

  • How can I record my Skype calls?

• Snapchat

• UStream TV - an interactive web streaming platform that lets users broadcast their own channels on the Ustream network or on a third-party

• VideoScribe - create your own whiteboard-style animation videos

• Vidyard - video platform for business

• Vimeo

  • Cameo - edit and share cinematic (frames that could be taken from a movie - the mood - depth of field) videos on your phone

• WebinarJam Studio - build webcast and webinars

• Wideo - videos for marketing campaigns

  • Video templates

• Wirecast by telestream - steam to Facebook Live, publish to social media

• 1. Capture unlimited number of input devices from live camera feeds, iOS cameras, computer desktop, web feeds and more.

  2. Produce - Add polish and professionalism to your broadcast with live switching, animated titles, transitions, lower thirds and more.

  3. Stream - Use multiformat encoding capabilities and live stream to integrated streaming services & CDNs. 

• YouTube 

  • Creator Studio App - iOS - Andriod - fast and easy YouTube management on the go

  • Live Streaming Dashboard

  • YouTube Director for Business (formerly Directr) 

    • Plan - choose a video template that will have a matching filmmaker to help write a script

    • Shoot - your filmmaker will come to you to shoot, edit, and deliver video in the same day

    • Advertise - an ads specialist will get you video ad setup to reach the right audience

Articles

• Why Video is Exploding on Social Media – and How You Can Take Advantage

• 6 Tools to Help Create Video Content for Your Business

• Five principles for building the next great video platform

• Smartphone Video Excellence: How to Film Like a Pro

• 26 Ways to Use Video for Your Social Media Marketing

• How to Crush Content Marketing: Invest in Online Video

• Screenshots: Five apps that will take your GoPro videos to the next level

• 6 Video Tools to Ignite Your Social Marketing

• 5 Creative Ways to Use Video Marketing

• How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab

• Video Micro-Moments: What Do They Mean for Your Video Strategy?

• New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

• How To Combine Video Content With Social Media Marketing

• 3 videos that will radically shift client positioning results

• How To Use Video Marketing To Engage With B2B Customers

• 5 Ways Live Video Can Rock Your Content Marketing

  1. Live Events

  2. Live Announcements

  3. Live Interviews

  4. Live Video Blogging

  5. Live Panel Chats

• Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions

• 3 ways to use video to get more business

  1. Have good videos of your product or service in action

  2. Connect with people on video email

  3. Use webinar technology to have you own TV

• 4 tips for using video as a powerful business tool

• How to create professional quality videos for online marketing

• Integrate video into Facebook marketing

• How to create a low cost explainer video for your business

• Use short video for social marketing

• How to Create Social Videos with Your Smart Phone

• Google Revamps AdWords For Video Reporting

Also See

• Content Marketing

• Facebook Video

• Hangouts On Air

• RSS

• Ustream

• Video authoring, publishing

• YouTube