Content Marketing

Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them and can be in the form of:

• Top 10 lists

• Interviews

• Reviews

• Try this

• 5 reasons

• Step-by-step processes, recipes, instructions, etc.

• List of links

• Image quotes

• Presentations, Google Slides, Microsoft PowerPoint, Apple Keynote

• Selfie 

Although most consumers have adapted to digital marketing, many businesses have not.

Instead of pitching products or services, your business should be delivering information that makes you customers more informed before they buy.

If your business deliver consistent, ongoing valuable information to your customers, there will eventually reward you with more of their business.

Note that content marketing isn't a 30-day program; but a long-term commitment. 

What is your content marketing strategy?

Success is a continuous process through:

• Strategy development

• Ideation - inspiration

  • Ted.com

• Content creation

  • Blogging

  • LinkedIn

  • Facebook

  • Google+

• Optimization

  • SEO

  • Mobile Optimization

• Content promotion

  • Press Releases

  • Mobile Marketing

  • Infographics

  • Meme

  • Case Study

  • Press Releases - News

    • HARO - Help A Reporter Out

• Distribution or re-purpose your content

  • Videos

    • You Tube

    • Vimeo

• Lead nurturing

  • Email marketing

• Measurement of strategies that are providing the best ROI

  • Rankings

  • Traffic

  • Conversion

Contact Web Tech Czar for more information

Core Skills of Successful Content Marketers

1. Constant networking

   1. Create and monitor conversations

2. Active listener of audience

   1. Add value

   2. Absorb negative and positive

3. Constant, ambitious, curious research

   1. Quality focused

   2. Ask questions

   3. Avoid blindly following trends

4. Storyteller

5. Analyst

   1. Extract knowledge from others

   2. Watch other content marketers

   3. Thrive on ideas

6. Writer

7. Teacher

8. Coach

9. Coder

            Reference: Pushing Social  - The 7 Skills of Highly Successful Marketers 

Webinars / Tools

• How to Choose the Right Content Strategy for Your Business

• Measure and drive content marketing ROI

• Content Gems - quickly find and share the most valuable content in one easy-to-use platform

• Contently - helps brand create 'content that works'

• Re/code - Recode is an independent tech news organization.

• RefreshBox - social curation and smart email marketing by packaging and sending out a curated list of 5 links via email each week (Chrome extension)

• Searchmetrics -  SEO marketing and analytics, SEO optimization, social and content marketing.

• Socially Sorted - visual content and content strategy with Donna Moritz

Articles

• Personalized Content For More Effective Content Marketing

• How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

• 3 Growth Hacking Tips and Tricks for Your Content Marketing Strategy

• 6 Ways Social Media Will Enhance Your Content Marketing

• Content marketing 101-everyone has a story to tell

• How To Engage Your Audience With Long-Form Content Marketing

• 7 Biggest Content Marketing Mistakes And How To Avoid Them

  1. Not documenting your content marketing strategy

  2. Forgetting to build a business case up front

  3. Ignoring your customer's questions

  4. Not publishing enough

  5. Forgetting to utilize what you already have

  6. Dismissing distribution

  7. Talking non-stop about yourself

• No Pain, No Gain: Why Audits Are Essential To Getting Your Content In Shape

• 10 Content Marketing Mistakes That The Amateurs Make

• The advanced guide to content marketing

• 2015 essential guide to content marketing

• Why do I need personas in my content marketing strategy?

• 20 free content marketing tools you can't live without

• How to attract global traffic to your website on a budget

• Content for Leads: How to Create Content That Spreads and Fills the Funnel

• 56 best content marketing statistics

• How to craft the perfect content headline

• 4 tips for measuring content marketing ROI | BizJournals

• Increase social shares for your website content | Social Media Examiner

• Content marketing - inhouse or outsource | Marketing Land

• 3 must read decks on content marketing | Slideshare

• Content marketing 13 essential tips to convert website traffic to sales

• How to create spectacular titles for your content

• Encourage influencers to share your content

• 7 Powerful Stats That'll Make you Better at Content Marketing

• Fill blank content strategy document

• 7 Ways to Score with Content Marketing

• Better results from content marketing 

• 3 Content Marketing Do's and Don'ts

• How to Powerfully Prioritize Your Content Marketing Calendar for 2015 and Beyond

• 5 Steps to Optimizing Content

• Culture Of Content: The Success Criteria

• Content Marketing Strategy, Pushing Social

• • Part 1 of 4

    • #1 - Relevancy - makes content marketing work

    • #2 - Influence the influencer - allocate time to identifying and building relationships with super influencers who guide the decision-making for your customers

    • #3 - The right message at the right time - needs to be mobile, convenient, and multi-platform to catch your prospect’s attention

    • #4 - Sizzle and Steak - Photos, videos, illustrations, and infographics continue to gain ground as bona-fide content tools

      • Canva is a great tool for infographics

    • #5 - Winning the attention marathon - take time to build Trust that is built daily by being relevant, consistent, and at times surprising, funny, and unexpected

  • Part 2 of 4

    • #6 - Trigger Situation - moments of recognizing problems and solving them

    • #7 - Never Finished - an ambassador to your organization, where each blog post, podcast, video, or presentation has the potential of bringing in future leads, customers, or donors

    • #8 - Hub and Spoke - a structure generates via content networks

  • Part 3 of 4

    • #9 - Content Engagement

    • #10 - Native Promotion

  • Part 4 of 4

    • #11 - Solving Core Problems = Profitable Thought Leadership

    • #12 - Get Noticed By Promoting Less

• Create Useful Links, Think Like a User, Not a Content Producer

• Making Website Content Evergreen

Tools / Also See

• BuzzSumo - to find content by simply entering any keyword phrase into BuzzSumo and it will illustrate a detail report on how well related content or topic performed

• Content Monetization Engines

• CoSchedule - streamline content by planning (WordPress plugin)

• Socedo - automatically generate list of potentail customers based on keywords,hashtags.  Ideal for finding leads on Twitter.

Also See

• Acquisitions / Lead Generation

• Content Curation

• Content Strategy

• Customer Experience (the)

• Sales Lead Generation