Customer Experience (the)

Customer experience (CX) with a product or user experience (UX) with a service; is the interaction between an organization and a customer over the duration of their relationship. 

This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service (Wikipedia).

Articles

• Big Trends in Customer Experience

• The Role of Content Marketing in Building a User Experience

• Explaining UX Design To Your Team

• The Difference Between User Engagement and User Experience

• Improving User Experience: 5 Key Steps to Optimize Infrastructure, Design and UI

• Win-Win With SEO and User Experience (UX) Design

• 5 Practical Tips to Humanize User Experience

  1. Understand that not everybody is ready to buy

  2. Have visitor-intent-driven navigation design

  3. Make site search helpful

  4. Avoid being clever and vague instead of being clear

  5. Format copy into something that's easy to digest

• Social Media Customer Service: A 4-Step Approach to Keep Your Customer 99% Happy

  1. Resolving issue with customers on social media - tread carefully

  2. Respond immediately, with 2 hours, 4 hour maximum

  3. Get personal, treating customer as a friend

• Why you should forget about exceeding customer expectations

• • The Reveal Growth Opportunity Matrix

• 4 Things Strategists Can Learn From UX Designers

• What do your employees know about customer experience?

Also See

• CRM - Customer Relationship Management

• Customer Appreciation

• Google - The Customer Journey Online

• Referral Marketing