Mobile Marketing

Mobile marketing is advertising by connecting, engaging, and influencing individuals with mobile devices.

Text Message Marketing

• Majority of text messages are ready within 5 minutes

• Effective tool for multiple business functions

  • Scheduling

  • Sales

  • Reminders

• Affordable tool

• Personal marketing

Text (SMS Marketing) Best Practices

• Opt in / opt out required

• Timely

• Value added

• Transactional messages

  • Post purchase followup

  • Contest

• Coordinate with other channels

  • Social media, Facebook, etc.

• Foster special exclusivity that other customers can't do

• Respect the user and not be spammy 

Use Cases

• Appointment 

  • Confirmation

  • Reminder

  • Scheduling

• Exception communication

• Flash sale

• Thank you note

• Links to website

Tools

• Application marketing

• Alert marketing

• Browsing

  • QR Codes

• Audio marketing

• Message marketing

These can be enabled by advertisements, a data sensors, a cloud service, a location, commerce, or contactless trigger.

Trends

• Mobile friendly websites

• Apps are still making an impact

• Advertise cautiously 

• Rise of mobile pay

• Video continues upward

• Keep branding consistent across mediums

Articles

• How to Build Your Mobile-Centric Search Strategy

• What Do Your Customers "Think" About Your Business? Think With Google's Customer's Journey and Mobile MicroMoments Guide

• 14 Stats That Prove Digital Marketing Isn’t Complete Without Mobile

• "Google Mobilegeddon update" - mobile preferences rolled out April 21:what now?

• 9 stats on app usage that can help your mobile marketing

• 7 stats that show Google's 'mobile-friendly' label matters

• Are You Living in The Past? 5 Reasons Text Marketing Trumps Social Media Marketing

• An Introduction to the Mobile Advertising Ecosystem

• 5 signs your website is outdated

• SMBs Divided On The Effectiveness Of Google My Business

• 3 Proximity marketing trends that retails should look out for

• Mobile Marketing Trends for the New Year

Also See

• Content Marketing

• Local SEO

• Mobile Friendly Email Marketing

• Shop-Local Marketing

• Video Internet Marketing