Press Release (PR)

To keep your customers informed about what’s happening in your business and popularize yourself in the process by releasing press releases about the latest news:

• Contracts you've signed-up 

• Latest activity

• Mergers

• New associations

Be very specific and stick only to providing content marketing in the form of news when writing a press release.

Leverage your social network.

Tools

• HARO - Help A Reporter Out

• Headline Analyzer -  Emotional Marketing Value Headline Analyzer

• Pitch Engine - an easy way to create engaging, multimedia press releases and branded content for smartphones, and desktops

• PR Log 

• Promoted Stories by dlvr.it Stories - distribute content

• PR Web - online press release distribution services

• Prezly

• Yahoo Small Business PR Toolkit

Articles

• SCORE small business column: Writing a press release

• 10 Press Release Tools

• Tackling Quantitative PR Measurement with AirPR & Google Analytics

Also See

• Content Marketing

• Online Public Relations (PR)