Online Public Relations (PR)

For those that are considering a start-up business or crowfunding, public relations (PR) is an effective communication vehicle to support your efforts.

Tips

• Set specific goal

• Strategize PR tools

• Engage with potential customers by 

  • Liking, commenting, and sharing

  • Posting regularly and responding to comments

  • Use hashtags

• Use photography, images, and videos

• Add PR to website page, blog, and/or social media

  • To make pitching a story fast and easy, have a PR area on your website to place news, content, photography, contact information, logo 

• Prepare story pitches to contact reporters and journalists

  • HARO - Help A Reporter Out

• Engage content in and with: 

  • Newsletters

  • Social Media Influencer

Online PR Distribution Tools

Research PR distributors and use free services or price compare.

• Mustr - organize your network of journalists and bloggers

• PitchEngine - create engaging, multimedia press releases and branded content for smartphones & desktops

• PRWeb.com - generate online buzz

Articles

• Online PR – Using Internet Tools to Tell your Story

• 3 steps to building a solid media list

Also See

• Business To Consumer

• Client-customer

• Crowdfunding

• HARO - Help A Reporter Out