Client-customer

A customer or client is a person or organization that buys goods or services from your business.

A customer strategy should be defined in your business plan.

Questions to ask a potential client or customer?

• Conduct an interview.

  • How do you define your customer?  

  • What are the customer demographics?

  • Where does the customer normally shop?

  • What is the competition?

  • Why is your business's special sauce?

An ideal client can be qualified by:

• Key phrases or quotes

• Experience, expertise

• Emotions

• Values

• Technology

• Social and cultural environments

• Demographics

  • Age

  • Sex

  • Marital status, etc.

Also See

• Business Marketing

• Customer Relations Management

• Demographics

• Hispanic Market

• Online Public Relations

• Reputation Marketing