Reputation Marketing
Reputation marketing is the optimization of your market perception of your name, business, and/or brand.
Consider:
People go online before they do business with you.
88% of consumers are influenced by an online review or recommendation when making a decision
Customers check your online reviews and assess your reputation.
64% visit your reviews before visiting a local business
Positive reviews build trust
73% say positive reviews make them trust a business
Negative reviews will cause you to lose customers
86% say negative reviews influenced their buying decision
Action Plan
Monitoring your online reputation
Proactively, organically building your online reputation
Marketing and leveraging your 5-star online reputation
Then you may be ready to start search engine optimization.
Books
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
Tools
Small Thanks with Google - Turn your customers into your greatest advocates by printing and sharing your favorite reviews.
Automated reminders - eliminate missed appointments, remind clients by phone, email
or text messages
Customer referrals to friends and family
Certified client-customer reviews
Articles
Forget Big vs Small Business - All Employers Can Help Rebuild the Reputation of Business
The Secret to Protecting Your Brand Starts with Your Name
Use a hybrid of descriptive and made-up names
Keep it simple
Avoid initials
Ensure the URL is available
Do you research