Acquisitions / Lead Generation
The goal of an internet marketing campaign is lead generation converting to customer acquisition and retention.
In order to build a successful online marketing strategy and keep it on the track, constant monitoring and acknowledging customer feedback should be the thumb rule. Furthermore, it is essential to choose the most cost-effective and relevant plan that can assure maximum ROI. Pushing the boundaries of web technology should be the ultimate motive of any internet marketing tactic in order to achieve valuable leads.
Apart from using one or more of the internet marketing tools such as organic SEO, PPC campaigns, online banner ads, email marketing, content marketing and the like, the best way to ensure that your internet marketing plan is giving you desired results would be to consider the following points when calculating your ROI:
Demographics of visitor
Prospective leads
Conversion leading to sales
Monitoring the number of leads for sales generation
Target web traffic for assured e-commerce sale
Optimum use of testing tools
Tools
Opportunity - lead generation tool inside a business network
Google Analytics Treemaps - Explore an interactive view of your Acquisition channels
TabSite - promotions for web, mobile, & Facebook
Articles
4 Lessons Marketers Can Learn From the Struggle With ROI Measurement
5 time-saving lead-generation tips
Customer referrals
Paid online advertising
Your website
3rd party lead generation
Pay-to-play event marketing
SEO lead generation- a growing list of new strategies and tips