Email Marketing

Email marketing is when a commercial message is sent to a group of people using email and is the most direct method of interacting with customers in the digital age. 

Usually, this can include potential or current customers.

Larger email marketing endeavors may include marketing automation to personalize the marketing program.

Email Strategy Considerations

• Multi-screen ready - mobile responsive

• Subject line critical - it matters

• Clear call to action - call now, email today, buy now, etc.

• Test and measure strategies - use analytics and metrics

Reasons why a business will use an email marketing tool:

1. Approved as a bulk mailer

2. Use professional mailing practices

3. Management of lists and hosting

4. Professional email formatting 

5. Higher email delivery numbers

6. Measurable results

7. Tool updates and enhancements

8. Comply with all email marketing laws

9. Range from free to very expensive

Tips

1. Keep messages short

2. Encourage social sharing 

3. Create email lists for each stage of your consumer's consumption

4. Headline your offer at the beginning of message

5. Build urgency into your calls to action

6. Remember that more than 2/3 of emails are read on mobile devices

7. Closing salutation that contains

   • Name

   • Physical address and/or email 

   • Telephone number

   • Tagline

How to avoid spam filters - tips for email marketing

Tools

• AWeber - Send Emails & Autoresponders with Confidence

• Closing an email / email signature -Email Closing To Get the Most Replies

• Constant Contact

• Contactology

• Contact form 7: Famous Wordpress plugin to collect email addresses

• Get Response - online marketing tailored to your industry

• Hello Bar: Get more email subscribers

• Hubspot Sidekick - build and maintain relationships with integrated email tools

• iContact

• Infusionsoft

• Mailchimp: Send 12,000 emails to 2,000 subscribers for free

• MailPost

• ManyContactsBar: Free contact form sits on top of your website

• Mixmax: Email tracking, scheduling, templates, send later, and surveys

• My Newsletter Builder - create quality newsletters

• Opt In Monster - lead-generation plugin that allows you to create attention-grabbing option forms that convert

  • OptinMonster - Email Opt-Ins Pop-Up (Dotto Tech YouTube video)

• Rapid Funnel for

  • Business employee engagement

  • Direct sales - exposures, follow-up, tracking, recognition, on boarding

  • Franchises - build a customer base with your employees

• Sumome List Builder: Collect email addresses with light box popovere

• Scroll Triggered Box: Boost your conversion rates — Wordpress only

• Sumome Scroll Box: Capture more email addresses, politely

Apps

• Kanvas - creative self-expressions for output to email

Articles

• 7 Tips for Building an Engaged Email List [Infographic]

• Master the Art of the Email Marketing Campaign with These 4 Strategies

• 7 Great Email Subject Lines

• 5 Costly List Building Mistakes to Avoid at All Costs

• 101 Proven Ways to Rapidly Grow Your Email List

• 15 of the Best Email Marketing Campaign Examples You've Ever Seen

• 4 Things To Remember When Creating Your Email Marketing Strategy

• 80+ Marketing Words to Improve Your Email Campaigns

• 3 Quick Ways to Figure Out Someone's Email Address

• 19 Subject Line Stats Impacting Our Email Open Rates

• Email Marketing: By The Numbers (Infographic)

• 50 email marketing designs that stand out from the spam

• 6 Rules For Creating Killer Email Campaigns That Win Customers

  1. Map out the customer flow

  2. Master the balance of building your list, while not asking for too much

  3. Embrace marketing automation

  4. Offer value with every touch

  5. Recognize lapsed users and bring them back

  6. Tinker with A/B testing

• 50 email marketing designs that stand out from the spam

• 5 ways to build your email list

• • 1 - Use a sign-up form on your website

  • 2 - Offer incentives

  • 3 - Collect email addresses at a location

  • 4 - Use social media

  • 5 - Mobile friendly

• 7 tips to keep you on top of email marketing

• 5 ways to effectively personalize your next email

• • Put the recipient's name in the subject line

  • Add location to the subject and/or body of the email

  • Add role-specific information to the email

  • Put the company logo of the recipient in the email

  • Include social context

• Optimize content for email deliverability

• 55 email marketing tools

• 3 Ways to Set Up Your Branded Email Business Address

• 3 emails you should be sending but aren't

• How to get more email subscribers - 5 ways that are proven to work

• Analytics 101: How to Use Analytics to Refresh Your Email Marketing

Also See

• Google Groups

• Headlines

• Marketing Success

• Mobile Marketing

• Social Media Marketing