Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Tools
Act-On - a marketing automation software platform for small to medium sized businesses with email marketing, lead nurturing, lead scoring, CRM integration, social media & tracking tools.
Campaign Management
List Management
Lead Nurturing
Reports & Analytics
Email Marketing
Lead Scoring
Buffer - share on social media
Dex Media - software to help local businesses run and grow. CRM, Text and Email Marketing, Social Media, Websites and more
Feedly - a RSS feed aggregator at pulls content from websites without having to visit each site separately
Hootsuite - manage the activity on your social media accounts from a single platform
IFTTT - If This Then That - automating social actions
Jetpack by WordPress - Traffic and SEO Tools. Collect valuable stats and automatically grow your site traffic.
CRM for WordPress
Marketo key considerations before switching to a marketing automatior:
Differences in Marketing. Key differences between marketing automation and email marketing
Customer Buying Processes. How marketing automation helps your customers through their buying process
Automation Advantages. The advantages and alignment that marketing automation brings to your sales and marketing teams
Organizational Fit. Key signs marketing automation is right for your organization
CRM Integration. How marketing automation integrates with and enhances your existing CRM
Meet Edgar - Recycle and schedule your best social updates.
Prove your ROI
Drive more leads
Create lasting relationships
Zapier - automate tasks between web apps