Pay Per Click (PPC)
PPC stand for Pay Per Click.
It is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked to visit your website or call.
Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC.
Tips
Budget
Monitoring & Management - test, track results, analyze, and adjust
Tools
Google
AdWords
Editor - a free, downloadable Google application for managing large AdWords accounts efficiently. Download campaigns, make changes with editing tools, the upload the changes to AdWords.
Use bulk editing tools to quickly make multiple changes
Export and import files to share proposals or make change to and account
View statistics for all campaigns or a subset of campaigns.
Copy or move items between ad groups and campaigns.
Keep working even when offline.
Scripts - programmatically control your AdWords data
Performance Grader - quickly find where you stand, using your AdWords account
Keyword Planner - Google AdWords plan 'search network' campaigns and learn what customers are looking for.
Trends - free source to search trend data
Microsoft
Bing
Ads Editor - Desktop application for campaign management.
Ads Intelligence - build and expand on your keyword lists using the familiar Microsoft Office Excel interface
SEO Book
Keyword Wrapper - enter one or more keywords and 'wrap' them into groups according to match types such as broad, phrase, and exact - or all there
Keyword Typo Generator - for exact match-types in campaigns
Phrase Builder - quickly generate related keyword lists based on your input criteria
Soovle - see auto-complete suggestions
Convertable - Free Lead Tracking Software
Real-time analytics, contact form, and lead management in 1 platform
Ubersuggest - Keyword ideas - free keyword suggestion tool using different suggest services
SplitTester - calculate performance of two ads when you don't have enough time for a full A/B test
WordStream
AdWords Landing Page Grader - how to improve landing pages with a detailed, personalized report
Keyword Competitor - see what keywords your competitors are using and see how they are performing
iSpionage - competitive intelligence tool for PPC marketers
SEMrush - competitive data for digital marketing professionals
SpyFu - download competitors' most profitable keywords and ads for paid and organic search
KeywordSpy - keyword research
WhatRunsWhere - data on display advertising campaigns for companies wanting to get ahead in display advertising
The SearchMonitor - examine data on sponsored listings and PLAs, geotargeting and custom audience functionality
AdGooRoo - benchmark performance data, especially if you are looking to adjust PPC strategy