Brand Marketing - the Brand
Brands are used in business marketing and advertising.
The difference between branding and brand marketing:
Brand marketing is what you do to get your message or promise to customers
Website
Email
Social media
Brand is how you keep the promise made through delivery to customers
Use content, social marketing, and events tools to build and support your brand by:
Enhancing user experiences
Diversify products to other verticals
Have fun with the brand
Tools
Sysomos - social data
Canva
Articles
Google Brand Labs tips on the best tools for customer insights
How to Leverage Social Media Marketing to Enhance Brand Recognition
5 keys to building social media strategy for a personal brand
4 tips for small businesses to decide a memorable brand name
A brand is a promise: 3 great examples of strong brands that make strong promises