Event Marketing

Facebook, Google+, and other web technologies have great marketing tools to support events.

Events facilitate business communication:

• Face-to-face marketing

• Continued education

• Mentoring of professionals

Tools

• Bizzabo - Event Success Platform: Ticketing, Event Website, Event App

• Eventbrite - ticketing and registration platform to set up event pages, promote your event, and sell tickets for any kind of event that could include:

  • Parties

  • Classes

  • Music

  • Endurance

• evite - invitations, free eCards, and party planning ideas

• Meetup - the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face

• Sign Up Genius - a free online software tool for volunteer management and event planning

• Trumba - publishing and promoting events online

Articles

• Event Marketing Tips from Marketo

• 5 ways to get ROI from your marketing events

  • 1 - Get the right people in the room

  • 2 - Let technology help you get them there

  • 3 - Make sure your team has specific goals tied to ROI

  • 4 - Involve the audience

  • 5 - Follow-up

• Maximizing Social Media at Events

• 5 key ways mobile apps can drive engagement for your next event

• Use social media to promote your event

Ideas

• Event name badges - include stickers of categories or groupings.  Networking name badge interest sticker example for a social media conference:

  • B2B

  • B2C

  • Blogger

  • Corporate

  • Consultant 

  • Podcaster

  • Promotional Products

  • Small Biz

  • Regulated industry

Also See

• Brand Marketing - the Brand

• Internet Marketing Organized

• Google Apps

• Marketing Automation

• Non Profit Online Marketing