Google Analytics

Google Analytics is a free service that generates detailed statistics about a Website’s traffic and traffic sources and measures conversions and sales. 

It’s the most widely used Website statistics service. 

Google Analytics can track Internet visitors from all referrers, including search engines and social networks, direct visits and referring sites. 

It a powerful tool and tells the story of who is visiting your website and what they are doing on it.  

• Analytic tools,  tracking 

• Mobile and desktop traffic

• Website reports

Find Your Most Popular Content

• Dashboard menu > Behavior > Site > Content > All Pages = metrics of your most popular content

Resources

• Google Analytics Academy 

  • Google Analytics for Beginners

  • Advanced Google Analytics

• Analytics Academy with Google.com  - learn analytics with free online courses

• Google Analytics - YouTube Channel

• Google Analytics Resources (Online Metrics - Paul Koks)

Tools

• Google Analytics Help Center

• Google Analytics Academy with Google.com

• A tool to help import your data into Google Analytics

• Combine Bitly, Google Analytics, and Google Sheets for winning metrics analysis

• Google Analytics Spreadsheet Add-on - Google Spreadsheets

SCORE Workshop

• Google Analytics Beginners: How to Setup and Measure Conversion Goals

Articles

• Counting clicks ... a beginner's guide to mastering Google Analytics

• Are you leveraging these underutilized Google Analytics features?

• Setting Up Google Analytics? 8 Important Actions For Better Ecommerce Reporting

• 7 essential Google Analytics reports every marketer must know

• How to Use Google Analytics to Improve Your Social Media Strategy

• I’ve Installed Google Analytics – Now What?

• 10 Ultimate Google Analytics Tips To Boost Your Digital Marketing

• Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

• 9 Google Analytics Tips to Improve Your Marketing

• The Absolute Beginner's Guide to Google Analytics

• How to Use Facebook and Google Analytics TOGETHER to Monitor Fan Traffic

• Google Analytics: What Does Direct Traffic Really Means

• Google Analytics - About

  • Treemaps - Explore an interactive view of your Acquisition channels

• 5 Custom Google Analytics Dashboards And How To Use Them

  • Brand Monitoring

    • How many people visited your site via your brand name

    • How many came from the main social media sites

    • Which hubs are most important to your brand

  • Site Usage / Quality Dashboard

    • Bounce rate by browser

    • Top mobile devices people are using to browse your site

    • Page views and bounce rate for your top content

    • Goal sources and completions, browser quality and exit pages

  • Social Media Dashboard

    • Traffic from social sources

    • Actions taken by social visitors

    • How many new visitors are coming from social

    • Shared content

    • Content value

    • Which social networks are driving the most traffic

    • Which mobile devices using social are coming to your site

    • Revenue

  • Personal Blogger Dashboard

    • Visitor source (new and unique)

    • Content popularity

    • Visitor location

    • Mobile traffic

    • Screen resolution

    • Links

    • Search terms

  • Tech Dashboard

    • Operating system

    • Browser

    • Java usage

    • Screen resolution

    • Flash version

    • Mobile metrics

    • Conversions

• Google Analytics dashboards

• Google analytics tips for small businesses

• Find your way around Google Analytics - Analytics Help

• A 6-Step Guide To Tracking Social Media In Google Analytics

• 1. Create social media objectives and goals for your website

  2. Sign up for Google Analytics

  3. Setup your Google Analytics tracking code

  4. Setup Google Analytics Goals

  5. Understanding Social Analytics Reports

  6. Reporting on the data from these reports

• Setting-up advanced Google Analytics goals, funnel visualizaitons

• Supercharge your Google Analytics with SkyGlue

• Google Analytics with Christopher Penn - How to Know If Your Marketing is Working

• How to use the Partner Gallery from Google Analytics

• Event tracking with Google Analytics, why business should care

• Essential Google Analytics Resources

• 9 Google Analytics Tips to Improve Your Marketing

Also See

• A/B Tests and Growth Hacking

• Amazon Alexa

• Google Adwords

• Social Media Metrics