Google AdWords

Google AdWords is an online paid advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. 

AdWords is the full-featured advertising platform for large companies or advertisers to use advanced features.  

Small businesses should start with AdWords Express to leverage:

• Online advertising programs

• Reach new customers

• Grow your business

• Google Keyword Planner

The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. 

AdWords offers pay-per-click (PPC), that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost per mille (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing. 

The AdWords program includes local, national, and international distribution. 

Google’s text advertisements are short, consisting of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters.

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• Drive Sales with Gmail Ads: Google Best Practices

• Why Google AdWords Isn't Working for You

• How your startup should be using Google AdWords

• SEM Tips: Navigating Google Advertising

• 4 Marketing Benefits of Google AdWords Reports

• What is Google Adwords?

• 4 Reasons your Business Should Consider Adwords Paid Search Marketing

• Do Google Adwords really work?

• Google Tools for Small Business

• Getting More Out Of AdWords Scripts: A Three-Part Series

• Google Adword Cram Session

• Google Analytics - Custom URL Builder for Advertising

  • UTM Fields include Campaign Source, Campaign Medium and Campaign Name

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Also See

• AdWords Express

• Facebook Insights

• Google Analytics

• UTM Code