LinkedIn

LinkedIn is used to connect business professionals. 

It is a key business to business marketing tool. 

Content that enhances professional development is valued by the LinkedIn community.

LinkedIn is an outstanding target for businesses because the users are:

• Affluent

• Influential

• Educated

Use LinkedIn for

• Individuals to get a job

  • Stand out to hiring managers

  • Get in touch with recruiters

  • Compare yourself to other candidates

• Marketing professionals to find and contact the right people

  • Promote and grow you business

  • Maximize the power of your network

  • Enhance your professional brand

• Sales professionals to unlock opportunities

  • Find leads and accounts in your target market

  • Get real-time insights for warm outreach

  • Build trusted relationships with customers and prospects

• Talent professionals to find and hire

  • Find great candidates, faster

  • Contact top talent directly

  • Build relationships with prospective hires

• Companies

  • Have a business presence

Tools

• LinkedIn

  • Company pages

• Canva - for editing your profile or cover image

• Connected App - fast, easy to stay in touch

• Rapportive - get LinkedIn profiles inside of Gmail

Articles

• 7-Step Checklist to Refresh Your LinkedIn Profile

• LinkedIn adding new training features, news feeds and "bots"

• 5 Free Ways to Build Your Personal Brand on LinkedIn

• 10 Random Things You Didn’t Know You Can Do On LinkedIn

• New LinkedIn Study Shows Workers Aren’t Confident in Describing Their Professional Achievements

• 3 Simple Tips to Boost Your Personal Brand on LinkedIn

• 10 Ways to Use the New LinkedIn Mobile App

• Five Ways To Boost Your LinkedIn Profile

  1. Blog, posting

  2. Update LinkedIn with new features

  3. Include a professional head-picture

  4. Write a professional story in your profile

  5. Headline marketing

• Tackling Social Media: Don’t Do It All!

• How to Use the LinkedIn Relationship Tab to Improve Your Networking

• The fastest way to build credibility on LinkedIn

• The single-best way to build credibility and trust on LinkedIn - your LinkedIn profile page

• 7 Social Media Marketing Mistakes to Avoid With LinkedIn

• Sales Insights: Cracking the LinkedIn Sales Code

• How to get visual icons on LinkedIn profile

• • Wikipedia miscellaneous symbols - glyph, unicode #, HTML  ☁

• 10 Steps To a Complete LinkedIn Profile Makeover

• Using LinkedIn Effectively

• The Ultimate Cheat Sheet for Mastering LinkedIn

• How Small Businesses can Leverage LinkedIn

• B2B marketing guide for LinkedIn

• 10 LinkedIn Tips

• Profiles, pages or groups?

• How To Improve Your LinkedIn Productivity With Third-Party Apps

• Best time to post on LinkedIn

• LinkedIn, With Pulse Acquisition, Moves Closer To Becoming Your Homepage

Resources

• LinkedIn's official blog: Here, you'll find the latest updates from LinkedIn.

• LinkedIn Help Center: Here, you'll find solutions to common problems you may experience on LinkedIn.

• LinkedIn Learning Webinars: Want detailed advice about how to get the most out of LinkedIn? Check out these free webinars from the LinkedIn Help Center.

• LinkedIn's YouTube channel: Here, you'll find a ton of videos from LinkedIn. Many of these feature career experts with advice on different topics, including networking and personal branding.

• Mashable: The Beginner's Guide to LinkedIn

• LinkedIn Sales

  • Sales Tool:Sales Navigator

  • Strategy-tips

Tips

• Clearly identify your B2B audience, who are you reaching ont his system

• Add business contacts

• Create a comprehensive online resume (ideally, story-style), complete all relevant sections

• Get recommendations and endorsements

• Search for jobs or candidates

• Build a company page

• Join Groups and engage with members about important topics

• Be active - post regularly

• Be useful and accessible

Also See

• Facebook for Business

• Google My Business

• LinkedIn Company Page

• LinkedIn Groups

• Personal Branding

• SlideShare