Facebook for Business

Businesses use Facebook to build a loyal community around their brands.

They do this through providing content that consumers like, react, comment, and share not on an individual page, but a Facebook Busines Page.

Some businesses also advertise their products and services through promoted posts and targeted ads.

Facebook business pages are:

• For businesses, organizations, or brands

• Has 'likes' 

• Can add a 'Like' button to website

• Meant for marketing, PR, communications, and customer service

• Are more successful when content is:

  • Posted

  • Liked

  • Shared

  • Calls-to action

• Individual Facebook page is required

Use Facebook to:

• Tell authentic stories

• Focus on people and customers that you care about

• Measure results, 

  • Keep a spreadsheet diary of major events

• Use private groups 

  • Get feedback before public release

• Engage with your audience 

  • Be creative

Tools - Resources

• Advertising on Facebook

  • Photography tips for creating ads with a single point of focus

  • Facebook Advertising: 5 Things You Must Know Before Spending a Dime [Podcast]

• Apply Magic Sauce - prediction of your psycho-demographic profile based on your Facebook Likes

• Facebook.com

  • Business Overivew

  • Facebook for Business

    • Marketing on Facebook

    • Pages

    • Ads

    • Success Stories

    • Learn How

• How to Create a Facebook Business Page in 5 Simple Steps (HubSpot SlideShare)

• 11 Ways to Boost Facebook Engagement for Small Businesses

• 1. Move your audience to action

  2. Host a Facebook party

  3. Show personality

  4. Incorporate humor

  5. Have fun

  6. Be responsive

  7. Create a Facebook event

• How to set up a Facebook Business Page (YouTube video)

• ActionSprout - to support social actions

• Facebook Say Thanks - Send a video message with themes that include - thank you - old friends - friends - family

• Heyo - Facebook campaigns

• Jenny Brennan - Facebook for small and local business

• Jon Loomer - Advanced Facebook advertising

• Offers - bring people to your business by creating an offer they can claim and share with their friends.

• ShortStack -  Engage customers. Collect leads. Increase revenue.  Create Facebook apps and build engaging social media marketing campaigns — contests, promotions, and much more. 

Articles

• 12 Facebook Marketing Mistakes Your Small Business Should Avoid

• 10 easy steps to help your business flourish on Facebook

• The 6 Phases of Growth Hacking on Facebook

• F8 Update: 10 New Facebook Features That Every Marketer Should Know About

  1. Messenger Platform

  2. Live API

  3. Video Discovery

  4. Profile Expression Kit

  5. Virtual Reality

  6. Quote Sharing

  7. Save Button

  8. Account Kit

  9. Instant Articles

  10. Crossposted video

• How to Use Facebook Local Awareness Ads to Target Customers

• Facebook Inc and Small Business: A Match Made In Heaven

• Facebook Just Switched On A Crucial Feature For Businesses

• Facebook Adds New Mobile-Focused Features to Business Pages

• Facebook Takes Big Step Forward On Commerce, Builds Shops Into Pages

• Facebook business page hijack

• 7 Ways Your Facebook Page Can Help Your Business

• How to Increase the Facebook Visibility of Your Local Business

• 5 Facebook Features That Help Promote Your Business

• Facebook Growth: How to Create Huge Facebook Communities Without Advertising

• Tackling Social Media: Don’t Do It All!

• Facebook page for business 

• Facebook engagement for small businesses

• Ways your Facebook page can help your business

• How to Set Up Facebook Dynamic Product Ads

• Boost Facebook engagement for small businesses

• 10 ways small businesses can gain Facebook reach

• 5 Facebook features to promotey our business

• 10 Ways Small Businesses Can Gain More Facebook Reach

• Reward your fans with Facebook offers

• Facebook organic post targeting

• 5 new Facebook features marketers use

• Integrate video into Facebook marketing

• Say thanks

• Facebook mistakes to avoid

• Use Facebook power editor - complete guide | Andrea Vahl

• Facebook video cards for business

• 17 killer Facebook post ideas for small business owners

• Facebook counts 2 million active advertisers, mostly small businesses

• 17 killer Facebook post-ideas for small business owners

• Free Facebook tools marketers should consider

• Profiles, pages or groups?

• 29 Steps to Running an Effective Facebook Page [Checklist]

Tips

• Tag posts

• Use visuals - videos - images

• Schedule posts

• Author and post quality content

• Tips from Jenny Brennan:

  • Look at your Facebook page insights and figure out your most popular posts 

  • Make a list of your top 10 posts in the last 60 days 

  • Create a list of all your “OWNED” content 

  • Take a look at the page posts that do well for your competition 

  • Curate a list of third party content that your fans may like 

  • Fill in your content calendar with a minimum of 2 x posts per day 

  • Start creating your Facebook page posts 

  • Schedule your Facebook page posts for the coming week 

  • Review your Facebook insights regularly 

  • Repeat What is Working 

Also See

• Facebook Audience Network

• Facebook Blueprint

• Facebook Community Boost

• Facebook Events App

• Facebook Livestream

• Facebook Topic Data

• Facebook Shop

• Facebook Workplace

• Google My Business

• Pinterest for Business

• Twitter for Business