Website Images and Visuals
The images in a website assist in balancing text, making it more readable. Great images possess a purpose, drawing in the internet surfer.
A website without images will not attract much traffic.
However, an attractive looking website that contains a good balance of text, broken up with graphics (images or video) will keep people browsing far longer.
Visuals can include:
Visual bullets - a collection of images that include a headline, at least two pictures and captions with each picture
Storyboards and visual bullets are similar; both of these image types have headlines and captions. However, there’s an important difference. While visual bullets are independent of one another, in a storyboard graphic you use interconnected captions to create step-by-step instructions or a sequential story that explains something to readers.
Illustrated Words - Visualize the meaning of a word or statement, and then create a graphic with impact. Illustrate words with humor or subtle visual tricks that make them more interesting. The idea is to give the viewers a “wow” moment when they realize how the visuals add meaning to the words.
Diagrams are a form of infographic in which you take a single image and pull it apart to explain the concept in the headline. It’s like the images you find in an anatomy book, where each part of the picture gets named.
Include interesting information to make this type of image more engaging.
Memes- are simple pictures with amusing captions, are a favorite among the social media crowd. To create a meme, add a witty quote or caption to an image. The best memes have a message behind them.
Visual captions can be images with accompanying text or graphically appealing text with an image in the background. These are usually factual statements or quotes. Theyare good to use when you find an image in alignment with your brand or message.
Comparisons take two images and identify opposing attributes. They often explain the types of things in life that are too obvious to notice. You can use comparisons to inform and educate. If you find a visual method to share important information, it’ll get your point across in a more powerful way.
Desktop Tools
Apple Keynote
Designfeed.io - Creative visuals
Pixabay images and videos
Relay That - template driven workflow
Stencil - Chrome Extension - add text to your photographs
SnagIt
Jing - for sharing images and short videos of your computer screen
Smartphone Apps / Tools
Adobe Spark apps
Freepik - free vector images
Kanvas - creative self expressions
Wikipedia Miscellaneous Symbols - web icons, stars, etc.
a Unicode block (U+2600–U+26FF) containing glyphs representing concepts from a variety of categories, astrological,astronomical, chess, dice, musical notation, political symbols, recycling,religious symbols, trigrams, warning signs, and weather, among others.
☑ ☒ ☮ ☺ ☼ ♕
★ ★ ★ ★ ★
Sourcing Images
Articles
5 Quick & Actionable Tips for Better Content Marketing Images
10 Types of Visual Social Media Posts That Get Shared Like Crazy
High quality stock photography
Screenshots
Infographics
Personal photographs
Behind the scenes shots of your workplace
Quote graphics
Original designs
Images that reflect the essential of your brand
Visual bullets
Storyboards
Illustrated words
Diagram
Visual captions
Comparisions