Facebook (Business) Page

Facebook Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. 

• 'Like' a business page as compared to 'Friend' a Facebook individual's page

• Posts by a business should engage individuals

  • Likes, comments, shares

  • Posts with videos, photos/images, link, tags

    • Schedule posts in advance

    • Leverage content marketing calendar

• Monitor Facebook Insights

• Use a Facebook Page plugin on your website or blog

  • 'Like' button and not a Facebook icon

Pages may only be created and managed by the official representatives and an individual Facebook account is required.

• Privacy: Page information and posts are public and generally available to everyone on Facebook.

• Audience: Anyone can like a Page to connect with it and get News Feed updates. There is no limit to how many people can like a Page.

• Communication: People who help manage a Page can share posts from the Page. Page posts can appear in the News Feeds of people who like the Page. Page owners can also create customized apps for their Page and check Page Insights to track the Page’s growth and activity.

Articles

• How to Verify a Facebook Page for a Local Business

• Facebook launches a unified inbox for businesses on Facebook, Messenger, and Instagram

Also see 

• Advertising with Facebook

• Facebook for Business

• Facebook Groups

• Facebook Page Insights

• Website Images and Visuals