A LinkedIn Group is an online forum to engage-in discussions or to make new connections.
LinkedIn Groups are beneficial because it:
Builds thought leadership
Connects a community
Drives traffic to your website or social media
Facilitates
Periodic messages to you group that include a niche related article from your site
Sub groups
Creates a discussion and include your link
Builds personal brand network
Generates leads
Manages content
Helps others
Discover LinkedIn Groups with this browse by name tool (or search in LinkedIn).