Blogging
A blog is an online diary; a personal chronological log of thoughts published on a webpage.
Typically updated daily or weekly, blogs often reflect the personality of the author.
Blogging does not necessarily mean that you are becoming a blogger.
Bloggers are professionals whose career is dedicated to blogging.
For most small businesses, blogging can be the voice of your business.
Blogging should be about a learning center, helping, listening, teaching, and communicating.
Tips
Blog As Part of Your Website
#1 - Best option is a blog that is integrated into a website
https://www.businesswebsite.com/blog
#2 - Best blog option is a sub-domain
https://www.blog.businesswebsite.com
#3 - Separate domain name
https://www.businessblog.com
CTA - Call-To-Action
When you blog, have a CTA. Examples of CTA:
Blog to other
Posts, Events, Microblogs
Sign up for
Newsletter, Contest, Catalog, Tips, Podcast, Event, Free stuff
Download
Guides, Ebooks, Templates, Checklists, Recipes, Wallpapers, Videos, Papercrafts
Try This
Tutorials, Free trial, LifeHack, New Habit, Pro-Tip, Advice, Product Idea, Book idea
Contact your business
Call
Email
Visit an address
Images are worth a thousand words.
The first seconds of a video will determine if a user watches all the video.
How To, Training Resources
Get Blogging Ideas
Get Traffic
Start a Blog - The Beginner's Guide to Successful Blogging - First Site Guide
Blogging Tools
Alltop - a “dashboard,” “table of contents,” or even a “digital magazine rack” of the Internet, displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed.
Blog Catalog - Sites are listed by category and can also be searched. Five are selected as top weblogs, along with a spotlight weblog.
Editorial Calendar: See all your posts, drag & drop to manage your blog.
Edublog - Free blogs for education
Egg Timer: Set a time and bookmark it for repeated use.
Grammarly: Finds & corrects mistakes of your writing.
Headline Analyzer: Emotional marketing value headline analyzer.
Hemingway: Hemingway App makes your writing bold and clear.
Jekyll - Transform your plain text into static websites and blogs.
Medium: Everyone’s stories and ideas.
Liberio: Simple eBook creation and publishing right from Google Drive.
Story Wars: Writing stories together.
Social Locker: Ask visitors “to pay” for your content with a tweet, etc.
Test it with robots. What is the reading score?
Readability-Score.com - https://readability-score.com/
Weebly - Design, amplify, and get discussion
Wix - websites and blogs
WP Hide Post: Control the visibility of items on your blog.
ZenPen: The minimal writing tool of the web.
Blogging Articles / Videos
100 Business & Marketing Websites Every Entrepreneur Should Read & Follow - an article that is structured to be both informative and concise in a bid to maintain a user-friendly interface with direct links to pages. Basically, an ultimate go-to resource.
HOW TO START A BLOG From scratch, in 20 minutes, step-by-step.
Why Blogger Outreach Needs to Be a Part of Your Marketing Plan
If you're not writing, you're losing sales: Her is the why and how of blogging for business
Developing a Colour Scheme - WordPress
6 Blog Design Tips for Non-Designers - Back to Her Roots
13 Expert-Level Blog Design Tips for Beginners - IncomeDiary
How To Write Blog Headlines People Will Actually Click On
CTR - Click Through Rates
It's fun
It's easy
It's profitable
New opportunities are everywhere
Blogs are the best was to get started online for anything
5 blogging tips for non-writers
Keep Your Promises
Say Something Worthwhile
Include Graphics
Try a Video
Include a call to action
What the Heck To Write About On Your Company Blog: 10 Writer’s Block Busting Ideas
Blogging Basics: how to write blog posts people love to read
Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts
3 Traffic Generation Techniques Beginning Bloggers Can't-Do Without