Video Authoring, Editing and Posting

Making professional videos requires post-processing of authored videos.

Although most author content on YouTube from smartphone videos; professional videos require professional equipment to achieve HD or high definition video.

Steps to Create Your Own Video

1. Identify your audience, location, and how they shop your business.  Target this persona in your video.

2. Cultivate ideas to education, entertain, or inspire.

3. Plan the content to process your product or service sales.  Ideas for the video could include how a product is made, your branding, the customer experience, or how you started your business. 

4. Script and storyboard with a short overview.  Read it aloud and plan a call to action.

5. Consider space, lighting, and sounds in the area.

6. Record on a smartphone, upload to YouTube, Facebook at a minimum.

Stock Video / Affect Effects Templates

• Video Blocks

Editing

• Animoto - video maker turns your photos and video clips into professional quality videos in minutes

• Adobe Premiere

• Apple Final Cut Pro

• Apple iMovie (Mac and iOS)

• AVS - Simple editing

• Blender - free open source 3D creation

• Davinci Resolve 12.5 - free Mac video editor

• Nutshell Prezi

• OpenShot - open source video editor featuring: 4K, 3D animation, curve-based camera motion, compositing, transitions, audio mixing, and vector titles

• Magisto

• Videoshop

• iMovie App

• iMovie for Macs

• Pinnacle

• Shotcut - free, open source, cross-platform video editor

• Techsmith Camtasia

Apps

• Camera Awesome

• Camera+

• Coach's Eye

• Instagram

• Periscope

Animated Video

• Wideo.co

• Powtoon

Other

• 8mm - create video in an 8mm vintage style

• Animoto

• WeVideo

Smartphone

iOS

• Directr for free

• Directr for Business - movie making

  • Product Showcases

  • Business Day in the Life

  • Craftperson Profile

  • Testamonials

Video Output

• Klip

• Magisto

• Socialcam

• Tout

• Viddy

• Vine

• YouTube

Articles

• 6 Common Video Questions to Answer Before Your Next Shoot

• How to Choose the Right Music for your Video

• Making a Professional Video for Your Business Is Now Easier Than Ever

• Ways to turn your phone into a movie-making machine: CNET Top 5

• The 6 Easiest Video-Editing Tools for Small Business Marketers

• 7 Tips For Incorporating Video Into Your Content Marketing Program

• How to Create Social Videos With Your Smartphone

Also See

• Live Video

• Video Blogging

• Video Distribution

• Vimeo

• YouTube