Video Authoring, Editing and Posting

Making professional videos requires post-processing of authored videos.

Although most author content on YouTube from smartphone videos; professional videos require professional equipment to achieve HD or high definition video.

Steps to Create Your Own Video

Identify your audience, location, and how they shop your business. Target this persona in your video.
Cultivate ideas to education, entertain, or inspire.
Plan the content to process your product or service sales. Ideas for the video could include how a product is made, your branding, the customer experience, or how you started your business.
Script and storyboard with a short overview. Read it aloud and plan a call to action.
Consider space, lighting, and sounds in the area.
Record on a smartphone, upload to YouTube, Facebook at a minimum.

Stock Video / Affect Effects Templates

Video Blocks

Editing

Animoto - video maker turns your photos and video clips into professional quality videos in minutes
Adobe Premiere
Apple Final Cut Pro
Apple iMovie (Mac and iOS)
AVS - Simple editing
Blender - free open source 3D creation
Davinci Resolve 12.5 - free Mac video editor
Nutshell Prezi
OpenShot - open source video editor featuring: 4K, 3D animation, curve-based camera motion, compositing, transitions, audio mixing, and vector titles
Magisto
Videoshop
iMovie App
iMovie for Macs
Pinnacle
Shotcut - free, open source, cross-platform video editor
Techsmith Camtasia

Apps

Camera Awesome
Camera+
Coach's Eye
Instagram
Periscope

Animated Video

Other

8mm - create video in an 8mm vintage style
Animoto
WeVideo

Smartphone

iOS

Directr for free
Directr for Business - movie making
- Product Showcases
- Business Day in the Life
- Craftperson Profile
- Testamonials

Video Output

Klip
Magisto
Socialcam
Tout
Viddy
Vine
YouTube