Influencer

An influencer is an Individual that has the power to affect purchase decisions of others because of their real or perceived authority, knowledge, position, or relationship. 

With consumers, members of a peer group act as influencers. 

In business to business (B2B) or employees:

• Internal - engineers, managers, purchasers 

• External - consultants or government personnel

Tools

• BuzzStream - build and manage relationships for the engagement of influencers that you want to reach out to

• Google Alerts

• Little Bird - influencer and advocate marketing

Articles

• How to Scale Your Influencer Marketing Strategy

• How to Become an Influential Member of Your Industry or Niche

• Marketers Embrace Influencer Marketing: New Research

• Influencer Marketing: How to Work With Influential People

• 30 most influential people on the internet | Time

Also See

• Content Marketing

• Copywriting

• LinkedIn

• Online Marketing

• Social Media Influencer

• Social Media Marketing