Engagement Marketing

Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," "social media marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand (Wikipedia).

Articles

• 8 Steps to Increase Your Social Media Engagement

  • Talk to people

  • Employee involvement

  • Use right hashtags 

  • Content marketing

    • Relevant content

    • Value-added content

    • Visual content

  • Right timing

Also See

• LinkedIn Engagement