Moving URL to a different Name and TFID

1. Investigate details.

2. Go To Yext and change 

   1. TFID “Entity ID”

   2. URL

3. Check Order Driving Services on the profile and Lawson

4. Check the Google Business Profile and change the necessary information. 

If anything needs to be changed in Lawson, email Marion to change this. 

Change the ticket to “Pending Billing Updates” and assign it to Marion

Skai:

Find the shop

Go to Settings

Change URL

*If anything looks out of place, contact Chaz

Review Manager

1. Find the Shop

2. If it is a Band New Owner

   1. Settings>Users 

   2. [Confirm with tech (through tech chat) if it is a new owner ]

   3. Add new user

3. If TFID or URL is Changing (socials or any other information)

   1. Go to Business and change the TFID

   2. Change URL

• Give the florist a call to confirm the information is correct. 

Using Outlaw CT15.1  for Routing Requests

1. Purpose

Using CT15 (Tracking Detail), for sending the following requests:

• Email Plus cancellations

• Find a Florist cancellations

• Detailed account information

5. Procedure

1. Launching Outlaw

   • Locate the Outlaw client icon on your desktop.

   • Double-click to open the application.

2. Verify Environment

   • Check that the environment is set to Production.

   • If it is not set to Production, switch to Production before proceeding.

3. Log In

   • Click Start Environment.

   • Enter the same username and password used for your computer and ESAT login.

   • Wait for Outlaw to load fully.

4. When to Use Outlaw CT15

   • Canceling/Starting Certain Services: For example, canceling Email+ FAF

   • Forwarding to Inside Sales, Directory, Customer Service: If the caller needs a department that experiences long hold times, you can create a request/ticket in Outlaw to assist.

   • Researching Account Details: Occasionally, you may need to check something in Lawson via Outlaw if it isn’t readily available in the ticketing system.

5. Transferring or Creating Requests

   • Navigate within Outlaw to the CT15 section.

   • Select the appropriate option for forwarding or cancelling a service (e.g., Email+).

   • Call Type will usually be 6600- Inside Sales

   • Reason Code will be Reason for the Call

     1. 6600- Email Plus Cancellation

   • Input all necessary customer details, including reason for the request, so the receiving department has sufficient information.

   • Submit the request and verify you receive a confirmation message or ID.

6. Troubleshooting & Best Practices

   • Ask Questions: If you are unsure whether a call needs Outlaw or a standard ticket transfer, consult a supervisor or experienced teammate (e.g., Toby, Felix, Lindsey, Marion).

   • Minimal Use Initially: New team members may not need Outlaw often at first; proficiency will grow as you handle more varied calls.

   • Verify Completion: Ensure the request/ticket successfully routes to the intended department.

7. Additional Notes

   • Maintain Accuracy: Double-check details before submitting a request to avoid delays.

   • Stay Updated: Processes may change over time. Watch for any departmental updates regarding which services require Outlaw routing.

Objective

To consolidate multiple florist websites into one while preserving SEO value, maintaining customer trust, and ensuring a smooth technical transition.

Process Steps

1. Initial Communication

• Send an email to the florist explaining:

  • Risks (traffic loss, ranking drops, customer confusion).

  • Best practices (phased approach, proper redirects, branded landing pages).

  • Suggest letting Teleflora manage the transition.

• Collect florist goals:

  • Do they want all sites fully merged?

  • Should legacy brands remain as landing pages?

  • Is customer recognition for old brands a priority?

2. Traffic & SEO Audit

• Pull traffic reports (12 months) for all sites involved.

• Identify:

  • Top 100 pages per site (or more, if significant).

  • Keywords and backlinks are driving traffic.

• Present options to florist:

  • Phase-out plan (recommended): keep old sites live with messaging like “Now part of [Primary Brand]” for 6–12 months, gradually redirecting top pages.

  • Immediate redirect: map top traffic pages directly to closest equivalents on new site, homepage as fallback.
    
    

3. Redirect Planning

• Create a redirect mapping spreadsheet:

  • Column A = Old URL

  • Column B = Redirected URL (best match)

• Prioritize top traffic pages first.

• Decide treatment for branded homepages:

  • Option 1: Branded landing page with redirect banner.

  • Option 2: Full redirect to main site.

• Share draft plan with florist for approval.
  
  

4. Technical Setup

• Schedule redirect implementation with Tech team.
  
  

• Confirm:

  • 301 redirects (permanent, SEO-friendly).

  • Old sitemaps updated/removed.

  • New sitemap submitted to Google Search Console.

• Test redirects before launch to ensure no broken links.
  
  

5. Launch & Monitoring

• Launch redirects on scheduled date.

• Verify in real-time that redirects function correctly.

• Monitor for 30 days:

  • Organic traffic.

  • Rankings.

  • Orders by channel.

• Toucgh base with florits on at the end of the first month
  
  

6. Additional Optimization

• Add messaging on new site:

  • “Formerly [Old Brand Name]” for recognition.

  • FAQ addressing the merge.

• Update:

  • Google Business Profiles (locations, categories, URLs).
    Yelp, Bing, and other listings.

• Ensure consistency across all digital channels.
  
  

Checklist

✅ Email florist with best practices & gather goals.
✅ Pull 12-month traffic report for all sites.
✅ Identify top 100 pages per site.
✅ Decide phase-out vs immediate redirect strategy.
✅ Build redirect mapping spreadsheet.
✅ Approve plan with florist.
✅ Schedule redirect with Tech.
✅ Test redirects pre-launch.
✅ Update sitemap & submit to GSC.
✅ Verify redirects on launch.
✅ Monitor traffic/orders weekly for 30 days.
✅ Add “Formerly [Brand]” messaging.
✅ Update GBP + listings.

Email:

Hi [Florist Name],

 I understand you’re considering consolidating your websites, and I want to ensure the transition is smooth and beneficial for your business. Merging sites can simplify operations, but if it’s done too quickly, it can also risk losing traffic, keyword ranking,  and customer recognition.

Here are some best practices we recommend:

1. Audit Your Traffic – We’ll review the past 12 months of performance for each site and identify the top traffic pages that drive orders.

2. Plan the Transition –

   • If your sites have significant traffic, we suggest phasing out old brands gradually over 6–12 months.

   • If traffic is light, or if you’d prefer to move faster, we can set up redirects immediately, making sure top-performing pages are preserved.
     
     

3. Redirect Mapping – We’ll help you build a redirect plan so that when customers search for your old brands, they’re directed to the most relevant pages on your new site.

4. Technical Setup – Please allow our team to schedule and implement URL redirects, update sitemaps, and confirm everything is SEO-friendly.

5. Post-Merge Optimization – We’ll add messaging like “Formerly [Old Brand Name]” to maintain customer trust, and update your Google and local listings to reflect the change.
   
   

Our goal is to protect the value of your existing traffic while making sure your customers have a seamless experience. 

Would you be available for a quick call to review your traffic reports and confirm the best approach for your shop? That way, we can align on whether a phased transition or immediate merge makes the most sense for you.

Best regards,

https://docs.google.com/forms/d/e/1FAIpQLSeznoGuPPPPKD8mD02MGuhtehS0aUgqG2lkb5R4-RGaaBvDgg/viewform?usp=header

1. Update Monthly Column

Enter all data in the current month column.

2. Total Connected

• Go to Overview tab (left side)

• Record Total Connected

3. Verified Listings

• Go to Business tab

• Click Needing Access to Live Profile

• Select Teleflora eFlorist

• On the right side, open the filter dropdown (set to “All”)

• Select Verified

• Record total

4. Active eFlorist

• Go to Overview tab

• Scroll to the bottom

• Record Active eFlorist

5. Bad Standing

Add totals for the following:

• Duplicate

• Flagged for Removal

• Disabled

• Suspended

6. Where to Find Metrics

• Overview tab:
  
  

  • Total Connected

  • Verified

  • Active eFlorist

  • Suspended

  • Duplicate

• Teleflora eFlorist tab:
  
  

  • Flagged for Removal

• Business tab:
  
  

  • Click filter dropdown (All)

  • Select Disabled

7. Final Check

• Ensure all fields are complete

• Check for missing or incorrect data

• Save the file

Purpose

Create an SEO-friendly transition page when a florist acquires another flower shop. The page should:

• Capture searches for the former shop’s name.

• Reassure existing customers.

• Explain the relationship between the businesses.

• Direct visitors to the acquiring florist’s products and services.

• Support proper redirects from the former website.

Information Needed

Collect before beginning:

• Former shop name and website

• New owner/acquiring florist

• Acquisition or transition date

• Current address, phone number and service areas

• Services that will continue

• Gift card or certificate policy

• Former website URLs that require redirects

• Relevant category, sympathy, wedding and delivery-page links

Page Creation Steps

1. Research and verify the acquisition
   Confirm all dates, business names, contact details, policies and service areas with the florist.

2. Create the category page
   Use a clear page name such as:
   
   [Former Shop Name] Is Now Part of [Acquiring Florist]
   
   

3. Complete the content fields

   • Short Description: One concise paragraph explaining the transition.

   • Long Description: Two paragraphs covering the history, continuity of service, location and contact information.

   • Category Footer Content: Add formatted HTML containing:

     • Acquisition explanation

     • Customer reassurance

     • Services offered

     • Delivery areas

     • Shop address and phone number

     • Links to important categories

     • Three to five FAQs

     • Strong call to action

4. Optimize the SEO fields

   • Include both florist names in the SEO title.

   • Mention the city and state.

   • Write a natural meta description of approximately 150–160 characters.

   • Do not repeat keywords unnaturally.

5. Add relevant products
   Feature approximately 16–24 products, including popular bouquets, sympathy flowers, plants, gift options and Florist’s Choice designs.

6. Add internal links
   Link the acquisition page from:
   
   

   • The website footer

   • The homepage

   • The About Us page

7. Also link from the acquisition page to relevant flower, sympathy, wedding, plant and delivery pages.
   
   

8. Set up redirects
   Redirect the former website’s homepage to the acquisition page. Redirect product, category and service URLs to the closest matching page on the new website whenever possible.

9. Review before publishing

   • Confirm names, dates, address and phone number.

   • Test all links and phone buttons.

   • Confirm the page is visible and indexable.

   • Check the mobile layout.

   • Verify there is only one H1.

   • Confirm the former brand name appears naturally throughout the page.

PROMPT:

Act as a top 10% local SEO strategist and conversion copywriter.

Create an SEO-optimized acquisition landing page for a florist that has acquired another local flower shop.

Acquiring florist:

[NAME]

Acquiring florist website:

[URL]

Former florist:

[NAME]

Former florist website:

[URL]

Location:

[CITY, STATE]

Acquisition or transition date:

[DATE]

Current address:

[ADDRESS]

Current phone number:

[PHONE]

Delivery areas:

[AREAS]

Services continuing:

[SERVICES]

Gift card or certificate policy:

[POLICY]

Important website links:

[ADD CATEGORY, SYMPATHY, WEDDING, PLANT, DELIVERY AND CONTACT LINKS]

Create the following:

1. Category page name that can serve as the H1.

2. Short description.

3. Long description.

4. SEO title under approximately 60 characters.

5. Meta description between approximately 150 and 160 characters.

6. Category footer content in clean HTML using inline CSS.

7. Three to five FAQs.

8. Internal-link recommendations.

9. Redirect recommendations for the former website.

The page must:

- Clearly explain that the former florist is now part of the acquiring florist.

- Naturally target searches for both florist names and the city.

- Reassure former customers that service will continue.

- Include the address, phone number, delivery areas and calls to action.

- Avoid keyword stuffing or unsupported claims.

- Use only one H1, which will be the category page name.

- Use H2 and H3 headings within the HTML.

- Be easy to read on desktop and mobile.

- Include instructions to link the page from the website footer, homepage and About Us page.

Do not invent acquisition dates, policies, history, delivery areas or services. Mark any missing information for confirmation.