1. If the shop already has a GBP that leads to a non-eFlorist site, call the shop and ask if they would like to have their eFlorist site as Primary.

   1. If they say “YES”, assist in changing URL on GBP. (Gain access via request, walk owner through URL change, etc.). Once changed, close ticket with PRIMARY disposition and add to task management sheet.

   2. If they say “NO”, close ticket with SECONDARY disposition and add to task management sheet.

2. If the shop does not have a GBP, ask the shop if they have a physical location that customers can visit:

   1. If they DO have a physical location, begin creating the profile. 

   2. If they do NOT have a physical location, inform the shop that we will create a GBP at the 3-month mark. Close ticket with 'Secondary Pending' disposition. Add to the task management sheet. Create a GBP Onboarding ticket for 90 days from site live.

3. Turn on the Product Feed link in eSAT > Merchandising > General Product Settings > Feed Link

4. Regardless of the outcome, message the TSM to inform them of the shops decision

How to Create a GBP

1. From Google Business Manager (business.google.com) > Businesses Tab > Change dropdown to ‘TF eFlorist’ > Click the blue ‘Add Business’ button > ‘Add single business’

2. Search Business name, the business should appear with correct location

3. From Google Business Manager > Click the ‘Businesses’ Tab > Change dropdown to ‘TF eFlorist’ > Click the blue ‘Add Business’ button > ‘Add single business’

4. Search Business name, and the business should appear with the correct location

   1. Business category is ‘Florist’ and ‘Floral Delivery’ for businesses without a location.

5. Fill out the prompted questions and verify via phone number, business email, or postcard. 

   1. (Adding a phone number that can receive the code by text is preferred; Google doesn't call with the code sometimes. Can swap out phone numbers after the profile goes live.)

6. After the florist is off the phone - optimize their profile via the’GBP Optimization’ steps below.

7. Update the Task Management Sheet and mark the status as ‘pending’.Close the ticket

8. Open a ‘GBP Verification Ticket’. Follow up in 3-5 days to see if the profile went live. If it does, send the ‘Once GBP is Live’ email below. If it does NOT, change the ticket type to ‘GBP Reinstatement’, subject line ‘GBP Appeal', and assign it to Zoe (or yourself). (If they want to sign up for Google Merchant, assign a ticket to Zoe as well. Google Merchant is a great way to connect their online products ti their Google Business Profile.) 

How to Request Access To A GBP

1. Go to Google Business Manager 

2. Click the left hand tab ‘Businesses’

3. Change dropdown to ‘TF eFlorist’ group

4. Click the blue ‘Add Business’ button > ‘Add Single Business’

5. Search for the business by name. Make sure the addresses match. If the business does not appear in the search, it may be too new, and the florist will have to add us as managers themselves. See below for more instructions.

6. Click the send access request.

   1. We usually request management access. 

   2. Name: Teleflora

   3. Add your personal TF Organization Email

   4. Make note of the email it sent the request to as the florist usually dosent remember which email made the profile. Google will tell you the first 2 letters then blur out the rest of their email.

Florist Adds Us As Managers

1. Florist goes to business.google.com

2. Sign in with the email tied to their profile

3. Select the shop (if you manage multiple locations)

4. Click the three dots by “Profile Strength” → Business Profile Settings → People and Access → Add

5. Enter Business ID: 5852087337

GBP Optimization

An optimization, in a nutshell, is going back and filling out more GBP sections.

1. Open Google Business Manager 

2. Search the shop name and click into their profile

3. Click ‘Edit Profile’ and update any category possible

   1. Add services that apply

      1. Flower Delivery

      2. Florist

      3. Floral Designer

      4. Optional: Wedding Service

      5. Optional: Gift Shop

   2. Add a description with good floral keywords. Their About Us pages have good info, or go to chat GBP and ask them to write 6-11 sentences with florist keywords.

   3. Add Service areas. If you didn't ask the florist, you can check their about us page on the website.

   4. Add social profiles, if any

   5. Confirm or add store hours

Hi Florist,

Great news — Teleflora can now make management updates to your Google Business Profile! 🎉 You can log in to your profile anytime at business.google.com. This is one of the best free tools to help boost your flower shop’s visibility online.

With our help, your profile can:

• Show up when customers search “florist near me” or “flower delivery in [City]”
  
  

• Feature photos of your shop, arrangements, team, and logo
  
  

• Highlight promotions, seasonal sales, and specialty services
  
  

• Keep your hours accurate (including holiday updates)
  
  

• Build trust through reviews and customer engagement
  
  

To keep your profile fresh, please send us any new photos, logos, or promotions. Just reply to this email or send them to emarketing@teleflora.com, and we’ll add them for you.

Why You Should Also Sign Up for Google Merchant (It’s Free!)

Your Google Merchant Center products can appear for free across various Google platforms, including the Google Shopping tab, Google Search, Google Images, Google Maps, and even YouTube. They show up when customers search for products like yours, directing them to your online store or a physical location to complete their purchase.

When customers click on a merchant's product, they are taken directly to the product's page on the retailer's website, where they can complete their purchase.

Benefits for your shop:

• Free exposure where customers are actively shopping
  
  

• More clicks and orders directed to your website
  
  

• Completely free to use, and we’ll manage updates for you
  
  

How to Get Started

1. How To Create a Merchant Center Account:

   1. Navigate to merchants.google.com and sign in with your Google Account. 

   2. Click "Create account" and follow the prompts to set up your Merchant Center account. 

2. Add Business Information:

   1. Provide basic information about your business, such as its name, phone number, and website. 

   2. Verify and claim your website URL. 

3. Add Teleflora as a Manager

   1. Inside Merchant Center, click the gear icon in the upper right. Click 'People and Access' > Add Person > please add our email seo.eflorist@gmail.com

Once we have access, we’ll upload your product catalog, optimize titles and descriptions with high-value keywords, and update your listings for holidays and promotions.

By keeping your Google Business Profile active and setting up Merchant Center, you’ll be in the best position to attract new local customers searching for flowers every day.🌷

Dear Florist,

Now that your new Teleflora website is live, the next important step is making sure your Google Business Profile is set up and optimized. This profile is extremely beneficial for your shop—most online orders today come directly from Google, and having a strong profile helps customers find you faster and choose your shop with confidence.

Here’s how we can help:

• Keep your profile updated with holiday hours, services, and seasonal promotions
  
  

• Post photos and specials you share with us
  
  

• Optimize your listing with high-value keywords to boost local visibility
  
  

👉 If you do not have a Google Business Profile, our eMarketing team can create one for you.
👉 If you already have one, please add Teleflora as a manager so we can optimize it for you.

How to give Teleflora access:

1. Go to business.google.com
   
   

2. Sign in with the email tied to your profile
   
   

3. Select your shop (if you manage multiple locations)
   
   

4. Click the three dots by “Profile Strength” → Business Profile Settings → People and Access → Add
   
   

5. Enter Business ID: 5852087337
   
   

📞 To get started, call the eMarketing team directly at 866-983-3932 option #3, or book an appointment with an eMarketing specialist by clicking the link below:

https://outlook.office.com/book/eMarketingSpecialConsultationsCopy@teleflora365.onmicrosoft.com/?ismsaljsauthenabled

We’re excited to help your shop shine online!

Dear Florist,

Now that your Teleflora website is live, the next important step is making sure your Google Business Profile is properly set up and connected. This is one of the most powerful (and free) tools for local florists — most online flower orders today start with a Google search.

When Teleflora manages your profile, we can:

• Ensure your shop shows up when customers search “florist near me” or “flower delivery in [City]”
  
  

• Keep your business information accurate, including holiday hours
  
  

• Post photos, specials, and seasonal promotions you share with us
  
  

• Optimize your listing with keywords to boost visibility
  
  

• Build customer trust with reviews and engagement
  
  

👉 Step 1: Give Teleflora access to your Google Business Profile
If you already have a profile, please add us as a manager so we can keep it updated and optimized.

1. Go to business.google.com and sign in with the email tied to your profile.
   
   

2. Select your shop.
   
   

3. Click the three dots by Profile Strength → Business Profile Settings → People and Access → Add.
   
   

4. Enter this Business ID: 5852087337.
   
   

If you don’t yet have a profile, reply to this email and our eMarketing team can create one for you.

👉 Step 2: Set up Google Merchant Center (optional but highly recommended — and free!)
Once your profile is connected, the next step is adding your products to Google Merchant Center. This lets your actual floral catalog (photos, prices, and descriptions) appear in Google Shopping results when customers search things like “red roses delivery in [City].”

Benefits for your shop:

• Free exposure on Google Shopping, where customers are already ready to buy
  
  

• More clicks and orders directed to your Teleflora website
  
  

• We’ll handle catalog updates, keyword optimization, and holiday promotions for you

How to set up Merchant Center:

1. Go to Google Merchant Center and create your free account.
   
   

2. Once created, go to Settings → People & Access → Add People and invite: seo.eflorist@gmail.com.
   
   

3. Update your shop’s shipping and tax information.
   
   

4. After we have access, we’ll take care of uploading and optimizing your catalog.
   
   

By giving Teleflora access to your Google Business Profile and Merchant Center, you’ll be in the best position to attract new customers searching for flowers every day. 🌷

📞 If you’d like help, reply to this email with a good time for us to call, or contact our eMarketing team directly at 866-983-3932 option #3.

We’re excited to help your shop shine online!

Dear [Florist],

We hope you're doing well!

Unfortunately, Google didn’t accept our initial attempt to create your Google Business Profile and is requesting additional documents to verify your business's authenticity.

To resolve this quickly, could you please reply with a scanned or clear photo of any official document that displays your business name and address? Examples include:

• A recent utility bill

• A business license

• A bank statement

Please provide as many documents as possible. The more evidence submitted, the more likely it is for Google to verify your profile. We truly appreciate your patience and are here to help if you have any questions!

Spanish Email

Estimado Florist,

¡Esperamos que se encuentre bien!

Lamentablemente, Google no aceptó nuestro intento inicial de crear su perfil de empresa y solicita documentación adicional para verificar la autenticidad de su negocio.

Para resolver esto rápidamente, ¿podría respondernos con una copia escaneada o una foto nítida de algún documento oficial que muestre el nombre y la dirección de su negocio? Por ejemplo:

• Una factura reciente de servicios públicos

• Una licencia comercial

• Un extracto bancario

Por favor, proporcione la mayor cantidad de documentos posible. Cuanta más evidencia nos envíe, más probable será que Google verifique su perfil. Agradecemos su paciencia y estamos a su disposición para cualquier consulta.

Dear Florist,

Google did not accept our attempt to create a Google Business Profile and is requesting additional verification steps to prove your business's legitimacy.

To complete the verification, please log in to business.google.com and record a short 30–45 second video showing:

• The exterior and signage of your shop

• The interior of your business

• The products and workspace where you serve customers

If you’d like help with this process, please call 866-983-3932 (option #3) or simply reply to this email. A member of our team will be happy to walk you through the steps!

Hi [Name],

I wanted to give you a quick update regarding [Florist Name]. We’ve made several attempts via email and phone to connect with them about setting up or managing their Google Business Profile, but unfortunately, we haven’t been able to reach them.

If you happen to get in touch with them, please let them know that our team has already sent instructions from emarketing@teleflora.com on how to either add us as managers to their profile or how we can assist in creating one for them - if this is something they’d still be interested in.

Thanks so much for your help in passing this along if the opportunity comes up!

Best regards,