Website Marketing Introduction

1. Connect GBP

   1. Check Name

   2. Address

   3. Phone Number

   4. URL

2. eSAT

   1. Show them our free monthly emails:

      1. Marketing & Promotions > Marketing Email Management

         1. Demonstrate how to turn on/off

         2. Demonstrate how to edit

   2. Show them how to upload Pomo Codes (Marketing & Promotions > Promotion Codes)

      1. 'Quick Promo' is mostly used for holidays. One word promos storewide with a start and end date

      2. 'Advanced Promo' allows you to set percentage and dollar amount discounts. Can select for specific products or categories.

   3. Show them Reports (Reporting > Dashboard AND > Orders and Traffic)

      1. Demonstrate how to download the Orders and Traffic report

3. Explain the $14.99 SEO Booster charge on their statement (Mandatory). Explain what it includes:

   2. 1. Digital Listings Management: Gives access to YEXT, a platform we use to pull all online listings into one platform that can easily update store information at once, across all platforms.

      2. Automated Image Optimization: Advanced image optimization services that improves your site's load speed, SEO, and the experience of the customer.

      3. Custom City Pages: Custom web pages on your Florist website that promote nearby cities that you deliver to but are not physically located in.

      4. Unlimited Access to Marketing Experts: On-demand consultations with our Marketing team.

4. Order Driving Services Overview:

   2. 1. Review Manager

      2. OSM

      3. Social Media

      4. Yelp

Price: Free!

These emails are sent out once a month. Each email highlights that months holidays, events, or best sellers.

Default Emails We Send

To edit these click 'Email Settings' in eSAT

• Thank You Emails

• Welcome Emails (can include discount code)

• Gift Reminders

• Abandoned Cart Emails

To Edit Teleflora Marketing Emails

Florists can customize these emails to fit their business in eSAT. 

1. Open eSAT

2. Click 'Marketing and Promotions'

3. Click 'Marketing Email Management'

   1. From here you can activate/deactivate emails as well as edit with the pencil icon

4. Click the pencil icon next to the email you'd like to edit

   1. Can edit email Name

   2. Subject Line

   3. Promotional Codes

   4. Products

   5. Description

To Add Promo Codes To Emails

1. Under 'Marketing & Promotions', click 'Promotion Codes'

   1. Quick Add Promos are for simple code and %off promotions

   2. Advanced allows you to edit the exact dollar amount off, as well as specific products or categories

2. In Email List Management, Click the pencil 'Edit' icon on the email you'd like to attach it to

3. In the 'Promotion Code Included  ' box, type in the promo code associated with the deal

4. Save

Dear Florist,

Thank you for taking the time to speak with us today! Here are several ways to strengthen your website content and increase your visibility on Google.

Category & Location Pages (5 free per month)
City pages don’t have to be limited to town names—they can also highlight specific categories or occasions. For example:

• Wedding flowers in [City or Area]
  
  

• Christmas or holiday gifts in [City]
  
  

• Sympathy or funeral flowers near [Local Area]
  These pages help target specific searches and improve organic rankings. You must be logged into eSAT for the link to work: https://manage.eflorist.com/#city-page-request
  
  

Use Real Photos
Real photos of your own arrangements perform better than stock images and tend to increase engagement. If you have photos you’d like added, email them to eflorist@teleflora.com and we can assist with uploading.

Venue & Delivery Listings
If you deliver to specific venues—such as wedding venues, churches, funeral homes, or event spaces—please send us a list. We can link these directly on your site, which supports SEO and builds customer trust.

Blog Feature
Blogs are a strong way to add fresh, keyword-rich content to your website. They’re perfect for weddings, holidays, promotions, and featured designs. In eSAT, navigate to Content Management > Blog to get started.

Promo Codes
Once access is set up, we can post promo codes and seasonal offers directly to Google, helping drive short-term traffic and increase conversions. To add or manage promo codes in eSAT:

• Log in to eSAT
  
  

• Navigate to Content Management > Promotion Codes > Advanced Promo Codes
  
  

• From there, you can create new codes, set expiration dates, and assign them to specific products or categories

Google Merchant Center
We recommend signing up for Google Merchant Center to help your products appear across Google Search, Shopping, Maps, Images, and YouTube at no cost. Here’s how to create an account:

1. Go to merchants.google.com and click “Get Started”
   
   

2. Sign in with your Google account. Do not create a new one.
   
   

3. Add and verify your website
   
   

4. Set up shipping and sales tax information
   
   

5. Once your account is active, go to Settings (gear icon) > People & Access > Add Person and add Teleflora as a manager with Business ID: 5852087337
   
   

With access, we can connect Google Merchant to your profile, feature your products in search results, publish promotions and seasonal updates, and help your shop appear for searches like “florist near me” or “flower delivery in [City].”

If you need assistance at any point, our team is available at 866-983-3932, option 3. Please let us know how you’d like to proceed, and we’ll take it from there.

Best regards,