Search Engine Optimization Intro

To optimize a YEXT profile, update the following entity areas below.

1. Address

   1. Click the pencil icon to the right of the address box

   2. Check “We deliver or provide service at customer locations.”

   3. Add the cities or postal codes found in their eSAT delivery areas. These areas are used by both Google and Bing.

2. Impressum - A legal statement that describes the business

   1. Visit https://www.iubenda.com/ for an example of a business impressum.

3. Pickup and Delivery Services

   1. Check all services that apply

4. What3words Address

   1. Visit https://what3words.com/clip.apples.leap

   2. Copy/Paste the full store address into the platform's search bar

      1. Example: 10700 Red Run Blvd, Owings Mills, MD 21117

      2. Copy the URL it provided, and paste it into YEXT.

5. Delivery URL

   1. Link to the Help Page by default unless the shop has a specific delivery policy page.

6. Photo Gallery

   1. Download a few product, store displays, or exterior storefront photos and rename the alternative text to something with high-value keywords such as Florist Storefront in Washington, Luxury Red Rose Flower Arrangement, or Fresh Flower Delivery in WA.

      1. Update the description to include wording such as “Florist Bryant, AR Flower Bouquet Delivery.”

      2. Update the Click-Through Link to their Homepage URL

7. Social Media

   1. If applicable, add the link to their social media profiles

8. FAQ

   1. If the shop has FAQ’s on their website, add them one by one here.

9. Services

   1. Update the service field line with “Flower Delivery”, “Florist” if they have a storefront, and same day flower delivery.

10. Specialties

    1. Update this area with items such as Funeral Flower Delivery, Hospital Flower Delivery, Wedding Flower Delivery, Wedding Floral Services, Mother's Day Flowers, Valentine's Day Flowers, and any additional relevant categories

11. Landing Pages

    1. Update the Landing Page URL to the shop's Occasions URL link

       1. EX: https://www.obsidianstems.com/occasions/cat1000008

Hey [Florist]!

Thank you for taking the time to speak with us today. Here are a few marketing tips and forms for content generation, which can help increase your online visibility. Please fill in the FAQ blanks below with your own information, and we can begin working on this right away.

• Create 5 free 'City' or 'Category' pages per month. City pages are a great way to create external links and incorporate keywords into your website! To create these pages, please click the link below. You MUST be logged into your eSAT account for the link to activate.

  • Utilize city pages to incorporate keywords such as 'Affordable Flowers in [STATE]', 'Same Day Flower Delivery in [Town Name], or 'Funeral Home Floral Delivery in [Town Name].

  • Click the link here > to start creating city pages! manage.eflorist.com/#city-page-form

• Use real photos that you've taken of arrangements instead of the TF stock images. Products that look custom always perform better than other products! Email eflorist@teleflora.com to help upload any photos on your behalf.

  • In ESAT click content > product management> click the product edit button (pencil) > click the photo icon to choose your own photo to upload. 

  • Unfortunately, there is no way to edit a Teleflora product. However, there is a workaround. With the product > click 'copy' next to the save button. You can now edit the copy of the product. Make sure to deactivate the old product, as the new one you created will replace it.

• List the venues you deliver to, and we can link them in your about us.

• Utilize the Blog feature! You can create Blogs from your eSAT account to incorporate even more keywords that draw customers to your site.

  • Log into eSAT > Click ‘Content Management’ > ‘Blog’

• Incorporate a Frequently Asked Questions section into the homepage footer. FAQs (Frequently Asked Questions) are what many of your customers may already be searching for online. By filling out the questions below, we can create tiles in your homepage footer featuring the answers you provide. This is a simple but effective way to naturally add keywords to your site and boost engagement.

Please take a moment to complete the form and FAQ, then reply back with your answers when ready—we’ll handle the rest!

FAQ:

1. Do you offer same-day flower delivery in [City Name]?

Yes, we offer same-day flower delivery in [City Name] and surrounding areas. Place your order before [cutoff time] to ensure your flowers arrive on the same day.

2. What are your delivery areas around [City Name]?

We deliver to [City Name] and neighboring communities including [Neighboring City 1], [Neighboring City 2], and [Neighborhoods]. Check our delivery page for a full list of areas.

3. How can I order flowers for a special occasion in [City Name?

You can order flowers for any special occasion directly through our website or by calling our shop at [Phone Number]. We cater to weddings, birthdays, anniversaries, and more in [City Name].

4. What types of flowers are in season in [City Name]? In [City Name], seasonal flowers include [List of Flowers]. We source the freshest blooms from local growers to ensure the highest quality for our customers.

5. Can I customize my flower arrangement?

Absolutely! We offer custom flower arrangements tailored to your preferences. Visit our shop in [City Name] or contact us to discuss your ideas with our florists.

6. Do you provide wedding and event floral services in [City Name]?

Yes, we specialize in wedding and event floral services. Our experienced team can create stunning arrangements for your special day. Schedule a consultation with us in [City Name] to plan your event.

7. How do I care for my flowers after delivery?

To ensure your flowers last longer, keep them in a cool place, change the water daily, and trim the stems. Check our flower care guide for more tips and tricks.

8. What are your business hours in [City Name]?

Our shop in [City Name] is open from [Opening Time] to [Closing Time] on [Days of the Week]. We also offer extended hours during peak seasons.

9. Do you offer corporate floral services in [City Name]?

Yes, we provide corporate floral services for businesses in [City Name]. From office arrangements to event decor, we can help enhance your workspace with beautiful flowers.