Google Business Profile Optimization

An optimization, in a nutshell, is going back and filling out more GBP sections.

1. Open Google Business Manager 

2. Search the shop name and click into their profile

3. Verify that the name, phone, and address are updated

4. Click ‘Edit Profile’ and update any category possible

   1. Add services that apply

      1. Flower Delivery

      2. Florist

      3. Floral Designer

      4. Optional: Wedding Service

      5. Optional: Gift Shop

   2. Add a description with good floral keywords. Their About Us pages have good info, or go to chat GBP and ask them to write 6-11 sentences with florist keywords.

   3. Add Service areas. If you didn't ask the florist, you can check their about us page on the website.

   4. Add social profiles, if any

   5. Confirm or add store hours

   6. Fill in payment methods. If the florist has a Teleflora POS system, they automatically accept Mastercard, Visa, Discover, and American Express.

   7. Make sure to fill in as many sections as possible!

5. Ask the florist if they're interested in creating a Google Merchant Account. Reiterate the benefits and explain what Google Merchant is. If there's time, try creating a profile with them on the phone and gain access to set up later. Or schedule a time to follow up at a later date.

1. Go to Google Business Manager 

2. Click the left hand tab ‘Businesses’

3. Change dropdown to ‘TF eFlorist’ group

4. Click the blue ‘Add Business’ button > ‘Add Single Business’

5. Search for the business by name. Make sure the addresses match. If the business does not appear in the search, it may be too new, and the florist will have to add us as managers themselves. See below for more instructions.

6. Click the send access request.

   1. We usually request management access. 

   2. Name: Teleflora

   3. Add your personal TF Organization Email

   4. Make note of the email it sent the request to as the florist usually dosent remember which email made the profile. Google will tell you the first 2 letters then blur out the rest of their email.

1. Florist goes to business.google.com

2. Sign in with the email tied to their profile

3. Select the shop (if you manage multiple locations)

4. Click the three dots by “Profile Strength” → Business Profile Settings → People and Access → Add

5. Enter Business ID: 5852087337