Facebook

1. Have you made a Facebook or Instagram page for your business? Would you like to now?

   1. Facebook: https://www.facebook.com/business/help/1199464373557428?id=418112142508425

      1. (All pages MUST BE TIED TO A PERSONAL ACCOUNT)

      2. Log into Facebook, click the profile picture in the upper right hand corner, a drop down menu should appear

      3. Click 'Pages'

      4. At the top left click 'Create'

      5. Enter your Page name, and click Next.

      6. Search for a category or choose one of the Popular categories.

      7. Tap Create.

      8. To Finish setting up your Page, you can enter your Bio, Contact information, Location, and Hours.

      9. To Customize your Page, you can add a profile picture and a cover photo.

      10. To Build your Page audience, tap Invite friends.

      11. If you want to get notifications about your page, turn on Page notifications on your profile.

      12. Tap Done.

Instagram

1. Visit https://www.instagram.com/accounts/emailsignup/?next=https%3A%2F%2Fbusiness.instagram.com%2F

1. Log into the business page

2. Click the profile picture in the upper right hand corner

3. Click settings and privacy

4. Click settings

5. On the left hand side, click 'Page Set Up'

6. There should be a 'Page Access tab'

7. Next to Facebook users click the three dots > click 'Add users'

8. Search their profile via profile URL link, name search, or email.

[SECTION 1: BIO & PROFILE INFORMATION]

1. Update Your Bio:

   • Recommendation: Make sure your bio contains all essential information.

     • Include your website, phone number, operating hours, and links to your other social media profiles.

     • I suggest adding your town name in the bio for local SEO benefits; it helps potential customers find you more easily.

2. Contact Information:

   • Ensure that your contact details are clear and easily accessible. This builds trust and accessibility for new customers.

[SECTION 2: ENGAGEMENT STRATEGIES]

1. Invite Friends:

   • Recommendation: Regularly invite friends and your personal network to like, follow, and share your page. This can be a simple reminder post every few weeks.

2. Use of Hashtags:

   • Incorporate relevant hashtags into your posts, such as:

     • #TownNameFlowers, #Florist, and #FlowerDelivery.

   • This will increase your visibility in searches and attract local customers looking for your services.

3. Link to Your Website:

   • Whenever you make a post, always include a link back to your website whenever possible. This drives traffic to your main site and aids in potential conversions.

4. Join Groups

   • Joining Groups like flower lovers in ___ or Plant Moms of ___ will help get your business out to people who are intreted in your products.

   • Say something like "Big sale on Carnations and Pothos Plants at ___! Use code SPRING for $15 off!"

5. Use Promo Codes in Posts

   • Pomo codes are one of the best ways to intice customers to visit your store. Show off the products in the post!

[SECTION 3: CONTENT CREATION]

1. Instagram Reels:

   • Create engaging Reels that showcase your floral arrangements, behind-the-scenes moments, and processes. This can include team members crafting bouquets or even tips on flower care.

2. Contests & Giveaways:

   • Running occasional contests or giveaways can greatly enhance engagement. For example, ask followers to tag friends for a chance to win a beautiful bouquet.

   • This can also encourage new followers and create buzz around your brand.

3. Tag Relevant Accounts:

   • Tag other florists, local businesses, and participate in downtown events. This not only builds community but can also open doors for collaborations and shared audiences.

[SECTION 4: EXPANDING YOUR SOCIAL MEDIA REACH]

1. Utilize Other Platforms:

   • Consider signing up for additional platforms that can showcase your floristry:

     • Facebook: Use for promotions and events.

     • Yelp: Optimize your business listing for reviews and visibility.

     • Instagram: Essential for visual content.

     • WeddingWire/The Knot: Capture the wedding market.

     • Pinterest: Great for sharing floral inspiration.

     • YouTube: Create how-to videos or behind-the-scenes footage.

[CONCLUSION]

Thank you for your time, [Client's Name]. Implementing these strategies will enhance your social media presence and help attract new customers to your flower business. If you have any questions or would like to discuss any of these recommendations further, feel free to reach out to me.

Looking forward to seeing your growth!

Best,
[Your Name]
[Your Contact Information]
[Your Social Media Handles]

Dear Florist,

Thank you for your interest in improving your social media presence! Below are some proven strategies to help increase your visibility, engagement, and customer reach on both Instagram and Facebook.

Instagram Recommendations

1. Use Location-Specific Hashtags
Instagram relies heavily on hashtags for discovery. We recommend using about 3 hashtags per post, such as:

• #YourTownFlorist

• #YourStateFlorist

• A post-specific tag (e.g., #DozenRoses, #WeddingFlowers, #BehindTheScenes)

This helps target local customers while still reaching new audiences searching for similar content.

2. Focus on Reels (Short Videos)
Instagram is currently prioritizing video content. Try posting 10–60 second videos, such as:

• Behind-the-scenes arrangement creation

• Store tours (interior/exterior)

• Display highlights

3. Cross-Post Content
It’s perfectly fine to post the same content on both Instagram and Facebook. This ensures you reach a broader audience across different age groups and user habits.

4. Posting Frequency
We recommend posting 1–3 times per week on Instagram.

5. Optimize Your Profile

• Include your store location in your bio

• Add a link to your website

Facebook Recommendations

1. Join Local & Niche Groups
Participate in local community and plant-focused groups. Share:

• Promotions and deals

• Seasonal products

• Holiday gift ideas

Example:
“Calling all plant moms—Mother’s Day is right around the corner! 🌸”

This helps you reach highly targeted audiences and attract new followers.

2. Include a Call to Action (CTA)
Always add a link and CTA in your posts, such as:

• “Click here to shop”

• “Visit our website to place your order”

You can also offer incentives:

• “Get $5 off your next order when you click below!”

• “Follow us for more seasonal gift ideas!”

3. Posting Frequency
Post 1–4 times per week, ideally 2–3 times spaced out.
Morning posts tend to perform well, but monitor your insights to find your audience’s peak engagement times.

4. Link Your Platforms
Connect your Facebook and Instagram to your website so customers can easily find you on all platforms.

5. Include Contact Info
Always include your website URL or phone number in posts to make it easy for customers to take action.

Additional Tips (All Platforms)

• Tag people, places, and businesses whenever possible
  (especially for weddings—venues, photographers, caterers, etc.)

• Encourage friends and family to like and share your page to boost visibility

• Platforms like Facebook and Instagram favor accounts with higher engagement, so early support helps growth significantly

Bonus: Wedding Industry Exposure

If you offer wedding services, we highly recommend creating profiles on:

• The Knot

• WeddingWire

These platforms are widely used by couples and can help connect you with local clients actively planning events.

If you’d like help implementing these strategies or creating content, we’d be happy to assist further. Let us know how we can support your growth!