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Objective:
Objective:
The goal of this project was to create a product with a group that you would then create an infomercial for. The product in which we created would be something that didn't previously exist, but it didn't have to be a serious product idea that we were going to sell. It was allowed to be something that wouldn't even work in the way intended, we just need to have something that would allow us to make a video out of it. The main goal of this wasn't the product itself but the group's ability to present the information and to try and "sell" our idea to the class. This project entailed brainstorming product ideas, creating a script, filming the video, then creating a slideshow to accompany the video so we could present our information. Our videos had to be about two minutes long and include a customer testimonial.
Brainstorming
Brainstorming
During the brainstorming process, we went through a variety of ideas that could have possibly worked. In the end, we picked the idea that we felt we could best expand upon and something that sounded like it would be enjoyable to present to the class. Once we picked an overall product we needed to think of a name. We wanted to pick something that sounded kind of medical while fitting the overall effect of our product. The product was going to have something to do with digestion, so we ended up landing on DigestaPro.
Script
Script
After brainstorming we moved onto our script. the process of making the script include dividing the information we wanted to present into time slots that would fit the time requirement we were given. We also added in the different effects we knew we wanted to add and a general summary of the information that need to be presented while reminding ourselves .to keep an upbeat and energetic tone. We even added extra scenes in case they were needed.
DigestaPro
DigestaPro
The product our group created came to be known as DigestaPro. This product would allow you to eat anything your heart desires while making it non-toxic for your body. It comes in the form of a pill to make packaging more convenient, and you would just have to take one before you eat your meal. We set our product's cost at $149.99 and made it so that the customer could break up the payments to make it easier on them.
The Final Video
The Final Video
The was the official infomercial video that my group created to present our product. Created by A. Lommerin, A. Molyneux, T. Bray, and M. RaffenspergerOctober 24th, 2022
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