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Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results PDF
by : Florent Buisson
Reading Now at : http://goodreadebooks.xyz/sitestwt/1492061379
Book Description:
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Most of the data companies collect is related to customer behaviors, such as clicks on a website or purchases in a supermarket. But common data science algorithms and predictive analytics tools treat customer data the same as any other data. This practical guide introduces powerful methods specifically tailored for behavioral data analysis.Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.Understand the specifics of behavioral dataExplore the differences between measurement and predictionLearn how to clean and prepare behavioral dataDesign and analyze experiments to drive optimal business decisionsUse behavioral data to understand and measure cause and effectSegment customers in a transparent and insightful way
Book Detail:
Title: Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
Author : Florent Buisson
Pages : 334
Publisher : O'Reilly Media
Language :
ISBN : 1492061379