PMG451: PARK VISITOR DESTINATION MANAGEMENT

About This Course

The potential and significance of tourism will be applied to a variety of scenarios in the park in this session, which will be intensive and idea-packed. This course looks at how tourists choose their destinations, particularly in parks, and teaches how to create a strategic marketing plan that includes elements of travel, lodging, food, and drink, attractions, travel agencies, tour operators, and tourist information and guiding services. The course is also intended to help students integrate the notion of tourism and the tourist management strategy related to park planning and development.

Topics In This Course

1. Introduction to Tourism

1.1) Brief introduction of the course, course outline, etc.

1.2) Tourism Overview: Worldwide & Malaysia

1.3) Tourism : Definition and Concept

1.4) Types and Perspective of Tourism

2. Theories and Principles of Tourism Management

2.1) Tourism Organization – World, National, Regional, and other Organizations

2.2) Hospitality and Related Services

2.3) Tourism Policy: Structure, Content and Process

2.4) Tourism Planning and Development

2.5) The Planning Processes

3. Essential of Tourism Research and Marketing

3.1) Tourist Destination and Attractions Classifications

3.2) Tourism Research-Travel Research Process

3.3) Tourism Product: Characteristics and Forms-Product Life Cycle

3.4) The Marketing Mix

3.5) Market Segmentation

4. Tourism Planning & Development

4.1) Tourism Supply & Demand

4.2) Understanding Travel Behavior-Travel Motivation

4.3) Travel Pattern and Barrier to Travel

5. Tourism and the Environment

5.1) Impacts of Tourism Development

5.2) Defining Ecotourism as Sustainable Tourism

5.3) Ecotourism in Malaysia

5.4) Economic Issues in Ecotourism Management

5.5) Tourism Future