2022 Tasks

1. Social Media Marketing

   1. 28 cookie Art.

   2. Prepare for International Math Day 14 March

      1. https://www.jstart.org/virtual-programming/

      2. Contact Orgs in Interview List

   3. Identify speaking opportunities in Homeschooling, STEM, PBL

   4. Continuous STEAM Club Events

   5. Build Content for Social Media Marketing

   6. Build Email List (2000)

2. Website & Sales Page

   1. Publish 2 books on Amazon for soft cover and KDP

   2. Learn Amazon Ads

3. Kickstarter Campaign

   1. Lisa's CF Course and Blog

   2. Meet with Lisa

4. Mentoring

   1. 1:1 Coaching

5. Other things that had major time impact

1. Complete Items from Mar

   1. Goal is 0 

2. Social Media Marketing

   1. Identify speaking opportunities in Homeschooling, STEM, PBL

   2. Continuous STEAM Club Events

   3. Build Content for Social Media Marketing

   4. Build Email List (2000)

3. Website & Sales Page

   1. Edits and Testing

4. Kickstarter Campaign

   1. Lisa's CF Course and Blog

   2. Meet with Lisa

5. Mentoring

   1. 1:1 Coaching

   2. Attend 1 Million Cups for feedback

6. Other things that had major time impact

1. Complete Items from Feb

   1. Goal is 0 

2. Social Media Marketing

   1. BUILD SYSTEMS

   2. Do a talk in groups or person and create an evite where they HAVE to REGISTER with Email. Like Eventbrite or Webinars. So you can offer replays.

   3. Share Blog content in FB Groups. People coming to your website can be retargeted with Ads later for the KS.

   4. Use GWR to gather TEACHERS, schools and local community for a cause.  

   5. Approach Teachers using WARM Intros - make connections from Launchbox Ladies and other people to reach them.

   6. TEST several landing pages using COPY from Market Research (Teachers, Homeschoolers, Parents) Use the Silva Method to do reach out to FB Groups.

   7. Offer Paid services to organizations that do informal STEM. E.g. for Northampton county, you can register as a county vendor to teach STEM night a libraries

   8. Check out collaborators on STEM CON https://kerry-tracy.mykajabi.com/esc-2021

   9. Write to HSLDA  asking if they will help a Coding event for Homeschoolers for a world record.

   10. On the HOMEPAGE and Social Media - Show Cookie as fun and kind using code. Make people click on Fortune cookie. Each cookie will give them a message in kindness that they can code.

   11. Add Printable masks or simple paper engineering (pop up card house) for $1/$5 tier.

   12. Support KS campaigns from Lisa's group

   13. Review Indie Books in Jay Miletsky's group

   14. Identify speaking opportunities in Homeschooling, STEM, PBL

   15. Ongoing STEAM Club

   16. Build Content for Social Media Marketing

       1. Do Cookie/Coding Ads directing it to join the FREE STEAM Club

       2. Blog/Pinterest Link

       3. Twitter/Instagram post scheduling

       4. Test Sales Pages based on Market Research - Build Email List (1000)

3. Website & Sales Page

   1. Update Google Site. Use this to share insights during KS Campaign with fellow authors. Create a free resource on Do STEM with Ms.Dandy from it.

   2. Apply Grow your business with Google lessons from the month of March in the same month.

4. Kickstarter Campaign

   1. Homework assignments for Six Figure Crowdfunding WORKSHEETS

   2. Lisa's CF Course and Blog

   3. Meet with Lisa

5. Mentoring

   1. Make every media I consume actionable in some way. E.g read a book, use something from it for the KS

   2. Homework Assignments for Launchbox Accelerator

   3. 1:1 Coaching

   4. Grow with Google

   5. Launchbook Ladies Webinars

6. Books

   1. Limitless - Jim Kwik

   2. Crowdfunded - Mark Pecota

   3. the Power of Prana - Breathe your way to health and vitality

7. Product

   1. Add background image info

   2. Print the books in KDP

8. Other things that had major time impact

   1. Goal is 0

https://review.firstround.com/the-minimum-viable-testing-process-for-evaluating-startup-ideas

PPL Electric - PPL Foundation

Community Bike Works

Your value proposition for Teachers is different than Homeschoolers (non STEM)

GWR - Spoke to Promise Neighborhood. THINK BIG! Write to Principals of the schools not just think of the teachers in classrooms

March

For this and your answer in the FB Group. Quick question.  I am creating a strategy for daily content which is short videos. I intend to repurpose the content later into a course that people can buy. Is it good practice to have content disappear from the SM platforms automatically after 5 days? Or will this affect engagement? 

Can you also send me a link to the Monday forums that I have been missing. 

Thank you,

Anita

Hi Anita,

Good question on the disappearing content. I would be tempted to leave it up for a while and then archive it or remove it once you've compiled everything into a course.

I really don't know how it would affect engagement. If you're creating new content and getting engagement on the posts, I think people are only really seeing the LATEST on their timeline so my hunch is that removing them won't hurt anything.

Sometimes, it's best just to experiment and see what happens!

Here are the links to the twice-weekly Q&As -- since you haven't joined any yet, your 12-weeks of access hasn't started, so no stress!

1. Twice-weekly drop-in Q&A sessions happen every Monday (at 7 am ET) and Wednesday (at 10 am ET).
   Be sure to add these to your calendar to get the most from the program.
   
   Monday link:
   https://us06web.zoom.us/j/97378847195?pwd=dU1wUFdWdGwzSWlCd2ZHcTU3Umxwdz09
   
   

2. Wednesday link:
   https://us06web.zoom.us/j/95069241603?pwd=NmE1VUNWWVdpVDFyQjNQYmpyQ25GZz09

------------

March 10

Hi Anita,

I labeled this Session #2 even though it's our third time meeting since Sessions 1 and 1A were only 30-mins long.

Here's the private replay to our session today: https://youtu.be/TSfIRPyO3KE

I think we concluded that you have gathered enough research on the pain points and feedback on the types of messaging that will resonate with your audience segments.

Notes from the call:

• Homeschoolers are tough to sell to and are wary of STEM products and curriculum anyway -- not likely to be your early adopters

• Cater to people who WILL be your early adopters -- STEM teachers, STEM lovers

• Hide the spinach in the smoothie!! Don't mention STEM in some of your messaging as that may be scaring off the people you wish to attract. Instead...

  • Highlight ELA, SEL, and THEN math and science in separate messaging campaigns to hide the STEM aspect in a fun reading exercise that accomplishes (insert ELA goals) and (SEL goals) for each audience respectively

  • STEM marketing will be for an entirely separate audience

• Outreach -- ping homesciencetools.com to see if they are interested in sponsoring or buying your curriculum or just see what they might be interested in

Main to do:

• Start implementing your lead magnets -- free and paid offers -- and start building your email list

• Experiment with price (if any) and see how elastic it is and what messages resonate with people

• Consider running Traffic ads to your leads and then retarget them with a custom conversion (sign up) to everyone who visited your site's FB pixel

When building your lead magnets, really speak to the pain points as people WANT to escape pain more than they want to seek out pleasure.

So, for teachers, really lean into it -- maybe something like:

Do you procrastinate building your STEM curriculum because you feel confused about how to make STEM fun and meaningful for your students/kids?

What if you could learn an easy STEM lesson that is not ONLY super fun to do but also easy to teach? What if the lesson was focused on storytelling and reading?  What if you could teach your kids how to animate their own storybook characters with just a few simple prompts? 

I have a XX-minute training for you available here that will get you on track for easy STEM lessons in your classroom -->

---------------------------------------------------

If u don't mind sharing the homeschooling research with me, I would be very curious to see what they found. 

I have a meeting on the 21st  with the Homeschool Buyers Co op for a demo! They have coding products for a higer price. Lets see where it goes.

Hi Anita,

Unfortunately, the results are proprietary to the client, so I can't share the results beyond what I've already done.

You can contact Jimmie Quick at her website here: http://iHomeschoolNetwork.com 

Her blog has a STEM section that might be a great home for one of your blogs. https://ihomeschoolnetwork.com/stem/

All good connections!

My focus for FEB is to build the STEM Club. 

1. By the end of the week I will clean up the Sales Page (restructure the offers) based on what we discussed and get it ready for daily FB Ads. 

2. Do 1 cookie art/code a day, send out 20 messages /day Social Media.

3. End of FEB do a 30 mins call with you. Analyze the month's data I would have collected from the efforts and set a realistic Go Live Date for the Kickstarter campaign.

-----------------------------------------------

1. Complete RED items from January

2. Social Media Marketing

   1. Make Kinder Cookie codable.  Link Blog post to Pinterest and make each an opt-in. E.g - Ramit Sethi Blog. Follow Pinterest Tutorials.

      1. I can only record Scratch Jr horizontally because the APP doesn't work on phones. I guess the easiest thing to do is share it horizontally on Instagram other Social Media platforms.  - Lisa do you have thoughts on this? it's OK

   2. FIND your NICHE - Market Segments

      1. Identify the potential collaborators for STEAM Club

      2. Create communication Email and polish message using MOM Test

      3. Post in FB Groups - Teachers, Homeschoolers, Parents with growth mindset.

      4. Interview 40 customers/influencers/beneficiaries to gain leads to join the group.

      5. Create STEAM Club

         1. 10 interested members from local community

         2. Working on Club FB Page. Will start week 02/25/22

            1. How do I record the online session in FB groups? Is it better to do it through Zoom and then post it there or do a FB Live? Any thoughts Lisa?

   3. Identify speaking opportunities in Homeschooling, STEM, PBL

   4. Target all funnel to STEAM CLUB  KS VIP Pass

      1. Do Cookie/Coding Ads directing it to join the FREE STEAM Club KS VIP Pass

3. Website & Sales Page

   1. Create Google Site for project documents

   2. Test Website - doSTEMwithMsDandy.com for 

      1. Add STORE, 

      2. Embed Book preview, 

      3. Create a CLUB Survey form in google 

      4. Add a Join our Club Page and 

      5. a Pop Up for the newsletter on the Home Page.

   3. STEAM Party Sales Page

      1. Clarity on Front End Offer, Order Bump and One Time Offer (OTO).

      2. Update Sales Page

      3. Contact Marya (Tiny Course Project)again for 90 mins review

      4. Test a SALE

      5. Need to create content for OTO in time for KS

4. Kickstarter Tasks

   1. Read Blog Posts

5. Mentoring Launchbox

   1. Create physical product

   2. PennState Launchbox Accelerator Idea LAB (15 hrs/week)

   3. 1-1 Mentorship 

      1. Validate mentoring advise with KS Context - Use Lisa's blog

6. Product

   1. Update Book to include Scratch Jr Background Image Info

   2. Add watermark to share book and other teaching materials

7. Books & Articles

   1. The Mom Test - Use for interviews

   2. The Silva Mind Control Method - use for SM & KS outcomes.

   3. Elementary Library Media Specialist https://knowledgequest.aasl.org/stem-school-library-marriage-makes-sense/

8. Other Things that had major time impact

   1. Covid for the family including Parents

   2. Prepare and Attend Job Interviews - Project Mgmt

February - Ideas

1. Get 100 on email list. Contact 20/day on SM. 

2. Interview Customers, Beneficiaries, Influencers (40 in total)

   1. Homeschoolers - FB Groups, Co-ops, Clubs, Speaking engagements

   2. Informal STEM - Libraries, Clubs, Museums.

   3. Traditional Education System  - FB Groups for parents and educators promoting a Growth Mindset,FB Groups of teachers use Tech and STEM

3. Convert Cookies to Code for Social Media Marketing and Blog. 

4. Create a STEAM Club online to build audience.

----------------------------------------

February - Feedback - Anthony Durante

----------------------------------------

1. Narrow market segment for interviews and feedback

2. If you are going through the Education system, its a long path - Interview  Teachers, Admin Staff who approve Curriculum, Principal of school. It is very regulated will take time to navigate.

3. Look for existing groups for advanced learners

2.  Look for existing groups with challenged learners

3. How many parents pull children out for homeschooling and have good results? Use this to support your argument for the curriculum.

4. Key value proposition - Computational thinking, integrated curriculum and emotional storytelling.  

   1. Build proof with data around the Integrated curriculum method for pitching.

5. User vs Buyer. What is important to each of them?

6. Instead of creating your own group for STEM which is labor intensive, Join existing groups for marketing.

Key Takeaway - FIND YOUR NICHE and connect  using the interview opportunity via Launchbox Customer discovery exercise. 

(The Mom Test - Chapter 6 on 'framing the interview' is a great chapter for building connections')

Excerpt from Lisa's Blog

"You mentioned that you didn’t have a large following on social media following but used it to connect with others in the genre who did have large audiences.

Why do you think this approach has been so successful for you?

I think when you find your niche and really hone in on it, you’ll find people who are passionate.

 If they see that you share their passion and you have something that can support their mission, they will help out. They not only want you to succeed but also want to help what you’ve created reach others.

 I also tried to make it as easy as possible for them to spread the word, so they wouldn’t need to do extra work to support the book. In all my social media outreach, I provided a link to my media kit and attached an Instagram story and post that they could reuse quickly and easily.

 Almost everyone used the post or story I sent them, and a handful used other images from my media kit.

7. Fine tune the "Integrated Curiculum using Stories" (Value proposition) to market course to homeschoolers.  - Margeret Bacheler

   1. Homeschoolers Chat Pre -5th Grade - Q n A -https://www.facebook.com/hslda/videos/680590969855244

   2. Notes for writing Ad Copy

      1. Curriculum laid out is a time saver

      2. If child sets table - Its one on one correspondance - Math skill

      3. Plays puzzles - visual discrimination - reading skill

      4. Puts toys away - Classification, organization and sorting - Math and science skill

      5. 2-4 are not in a lesson plan but still learning

      6. What is family dynamics ? Nature, Artsy, Reading/Library? take what you do and step it up . BE more intentional. That is learning. As kids grow older, integrate more complexity.

8. Fellow Entreprenuer's success: Approached library YOUTH department for a volunteer STEM Club. Library saw good engagement, asked her to become a COUNTY Vendor. Libraries only buy from county vendors. They will be applying for a GRANT to buy this service for the Library.

Hi Anita,

You're on a roll! 

Your letter to collaborators looks great and I would recommend sharing the offer directly in FB groups where teachers hang out. I will do that!

One small typo in the letter -- confidant where it should be confident. Thank you :)

Also, what is the timeline for the STEAM Club? When do people need to sign up to join, what materials will they need, and how long will the STEAM Club last?  I will include that in the message

(Start mid Feb, will be ongoing I want to build this for my books,we will do a live class. Should they sign up via emails for materials? I was also going to convert my cookie art into code on the blog/instagram. They will see the animation. They can sign up to get 5 code snippets or something...) Thoughts?

There are a few details that might be worth adding to the letter or referring them to a website with more details where they can sign up. OK sure!

Do you still want to do the Guinness Book of WR? Is it still a big marketing event without use of their marks? Yes, I thought in when I get 1000 people to join the FB club, I can rally for the GWR record. I can potentially have 200 participants to create the record.

1. I can only record Scratch Jr horizontally because the APP doesn't work on phones. I guess the easiest thing to do is share it horizontally on Instagram other Social Media platforms. - Lisa do you have thoughts on this? -- Yes, that sounds good. Do you want to share it to YouTube as well? 

1. How do I record the online session in FB groups? Is it better to do it through Zoom and then post it there or do a FB Live? Any thoughts Lisa? -- I personally don't like FB Live recordings because they are lower quality than Zoom, but they are good if you already have a group of people in a FB Group and you want to give them quick and easy access to your recordings. It's easier to host everything in one place. Do you want to do that? Alternatively, you can record Zoom, but then you need to make it available elsewhere for replay.

2. I am working on customer discovery through a local accelerator program which is complementary to what I am doing for the kickstarter campaign. A key emphasis from this is to do customer interviews.  -- It's a great way to grow your network of people who will be interested in SHARING your KS campaign when it launches. Whenever I approach people for an interview, I always offer VALUE first and say that I really want to highlight their expertise and send people to their website/podcast/etc. with a solid marketing plan behind it. People are always looking for ways to get their name and experience out there (also SEO backlinks!)

3) Mentor feedback -- really great expert feedback here!

4) March activities -- you really want to be getting your STEAM club out to as many people as possible and getting people signed up. Also, start looking into Kickstarter video creation as that can take a bit of time. You need to grow your audience, ask them questions about what types of rewards they'd like, and start lining up 3rd party press/bloggers/etc. --  I think your expert interviews will be great here for cross-promo.

Thank you for your helpful feedback. I have a few more questions for you.

I am reaching out to moderators of groups I am part of, asking to interview them about building community and permission to share the STEAM club in their groups. That way I learn something and don't come off as spam. I am not sure what I can provide them that is of value in return. Any ideas? As I am writing this, I am re-reading your email and think I can publish them in my blogpost!  Any other things I can offer that would be of value? 

About reaching out to teacher groups. I am not part of any.  I was going to reach out to teachers in the STEM space asking if they will be willing to share how they approach STEM in classrooms. Do I offer them a free reading of my ebook for their classroom in exchange? How do other KS authors reach out to teachers groups and what do they offer of value to them? Do teachers like to join clubs? I am not sure if I can promote a STEM club in a teachers group. Or can I?

Lisa

Yes! Promoting them on your blog/website is great! Also, promoting them on your social media is always welcomed and appreciated.

If you're not already in teacher's groups on Facebook, then of course, ask your teacher friends to share it in their spaces.

What I'd recommend, though, is to join a few teacher's groups in the space and then introduce yourself and your offer but no links or anything that breaks the group rules. 

Saying that you have a STEAM club and these great resources is super valuable.

I'd just explain what you're doing and see if anyone is interested. I think people will definitely be interested.

You can also promote on LinkedIn and use teacher and STEM hashtags. 

Let me know if you have any other questions!

For the teacher offer, I think you could offer just one piece of your coding -- how to code with X -- rather than the whole curriculum.

Hi Anita -- be sure to reach out to Stephanie Espy -- she's a colleague from grad school and raised $30k on IndieGoGo for her women in STEM book.

I think she'd love to hear about what you're doing.

So many missions are aligned here!

-----------------------------------------------

Thank you for checking in on me! I talk in my head as I work through my stuff.. 'Oh! I need to share this with Lisa', LOL! 

Here is my google drive - https://sites.google.com/view/msdandysteambooks/home

Here what I have been upto -

1. Creating buckets, tasks and status helps me out of overwhelm. I feel like I have been spinning my wheels but finally getting some traction on what I should be doing with building a targeted audience.Yellow is WIP. Red is yet to begin. Black is done - https://sites.google.com/view/msdandysteambooks/2022-year-tasks. I have a couple of questions here for you, please answer them for me.

2. I am working on customer discovery through a local accelerator program which is complementary to what I am doing for the kickstarter campaign. A key emphasis from this is to do customer interviews. Out of my comfort zone. But I am beginning to own it.  'The Mom Test' is a great book (free link on my google site) and I enjoyed reading it. Plenty of good pointers for market segmentation, informal conversations, building audience and future ideas for Ads. https://sites.google.com/view/msdandysteambooks/launchbox-idea-lab-2022

3. Mentors from the program have been giving me feedback. https://sites.google.com/view/msdandysteambooks/penn-state-mentor-feedback

4. Please feel free to give me feedback on anything that I should be looking at for March. Let's meet in the first week in March so I can share some data with you! I am not able to share edit rights on my website because it asks for your google account. Can you even view my google site?

1. KS Strategy Meetings with Lisa

   1. Build Strategy for KS Engagement

   2. Online STEAM Club - Use existing resources - book/course. Turn Cookie doodles into Code

   3. Build audience for to create a Guinness World Record - Personal Record for the 'most coded folktale picture book'

   4. Research collaborator Websites/Emails

   5. Key LEAN takeaway  - 

      1. Do not create new content. E.g Interviewing people in STEM Fields and learn how they spread kindness using STEM. 

      2. Instead get validation of existing content by offering a online reading/coding session for groups and get feedback that can be shared on social media.

2. BIG Milestone - WEBSITE GO LIVE - https://dostemwithmsdandy.com

3. BIG Milestone - Sales Page Go Live - https://steamparty.dostemwithmsdandy.com/stem

4. Vacation - Jan 1-10

Books and Articles

1. Books: Six Figure Crowdfunding Derek Miller https://sixfigurecrowdfunding.com/

2. 10 significant education studies of 2021 

https://www.edutopia.org/article/10-most-significant-education-studies-2021?fbclid=IwAR07sstaCvba-jdGR5YPakNYRMClffoq6JLD1Ub4ZkXEjbt1ZZrTPe5IiXc

3. Meta Cognitive Strategies for children- Foundation for a Kinder Cookie book series -https://bigthink.com/neuropsych/metacognitive-strategies-in-children/#Echobox=1630779358

4. Museums using STEM Kits  

https://www.the74million.org/article/pandemic-pivot-how-2-shuttered-ohio-science-museums-created-takeaway-kits-so-kids-and-their-families-could-do-experiments-at-home/

5. PA Governor for STEM 

https://www.governor.pa.gov/newsroom/gov-wolf-announces-10-8-million-to-expand-stem-and-computer-science-in-schools/

6. Guiness Book Word Winder Personal Record 

https://www.guinnessworldrecords.com/world-records/464633-largest-playable-word-winder-board

7. Self Published Author tips 

https://www.entrepreneur.com/article/279385

8. Look for people to contact everyday from this list - STEM Contact.xls

9. Email to send to collaborators- Collaborators email.doc

10. Meta Cognition .doc - Summary of Articles, GWR Emails, Launchbox communications, Children's Librarian Responsibilities

January 

IDEAS

#1. Create an online event such as a Guinness World Record for the 'Most coded fairytale in k-5'

1. 1. Business records are expensive. 

   2. Personal records are labor and time intensive. A long term goal to achieve by end of 2022 to build my brand. USE STEAM Club to build audience for the record and KS

#2. Interview People about how they use STEM to spread kindness in the world.

#3. Learn from KS Book 6 Figure Crowdfunding by Derek Miller - A key question in the book - What gives your project emotional gravity?

FEEDBACK - Lean Thinking - Justin Kresge

Dont follow Idea #2. Instead

1. Offer existing resources from CORE OFFERING (Book and Steam Party) for feedback and engagement.

   1. Animate Pages

   2. Readings of Book

   3. Reviews

   4. I M Cups - What I am, Why it matters - Problem Statement (What, Why, Who, How do I know, Where). Carry a sign up sheet for people who like to be informed about the KS Campaign.

2. Print a few copies of book for reading - Photobooks, KDP, Binder

3. Publish your website. Get it ready for Desktop and Mobile.

4. Contact Libraries for reading /coding events

5. Launchbox will connect me to someone who has self-publishing experience

January

Jan 17th

Hi Anita,

Great sales page for your course! I can't believe you're selling it for $37! That's a steal!

Just so you know, the "Yes, I need this!" buttons don't go anywhere when I click on them. Are they supposed to bring the person back up to the form to enter their information and pay?

A few quick comments - the top of your lead page is telling me what it is about, but it's missing the WHY and the WHO it's for.

You can easily remedy this by revising it to "Parents and Educators of Young Kids ages 5-9" in the header

and by moving some of this content (not all if you're tight on space) up to "above the fold" where the sign-up form is...

Your young learner will get the following (and more!) from the STEAM Party

• Excel in COMPUTATIONAL thinking

• Understand that storytelling, science, technology, engineering, art, and math are all connected concepts

• Rapidly gain STEAM content knowledge through story telling

• Learn how to create their own projects in Scratch Jr.

• Boost their confidence to solve STEM problems on their own

It's a super detailed sales page, so I think people will have no doubts that it's worthwhile.

What's the time limit on the $37 discount? 

---------------------------------

Jan 20th

Hi Anita,

Here's the link to our recorded session: https://youtu.be/2bKDciAVcCI

Based on our discussion today, I suggest the following:

• For your course:

  • Add details on the length of the course (hours of videos, 5-10 min videos perfect for kids' attention spans)

  • What Common Core Requirements it satisfies

  • Remove the bonuses 

  • Add one bonus as your $17 add-on at check out

  • Save the other two bonuses for the KS campaign and your advanced concepts course for the KS campaign

  • Raise your price to $49

  • Test the entire page -- some of the buttons still aren't working properly

  • Start promoting your course in groups and on social media

• Develop a free opt-in that is very low hanging fruit with a quick coding example that is fun and simple and gets results right away

Feel free to send over anything you want me to review!

Best,

Lisa

--------------------------------

Jan 26

Hi Lisa,

Hope you are doing well! I identified some community partners and have created a message. Their contact information is not direct, so some of my time will be spent finding an email for them.  

I know how to get 100 emails for a start. I finally made my website LIVE! Still testing and figuring out the STORE dynamics- https://dostemwithmsdandy.com/

My focus for FEB is to build the STEM Club. 

By the end of the week I will clean up the Sales Page based on what we discussed and get it ready for daily FB Ads. 

Do 1 cookie art/code a day, send out 20 messages/ Social Media.

End of FEB do a 30 mins call with you. Analyze the month's data I would have collected from the efforts and set a realistic Go Live Date for the Kickstarter campaign.

Here is a response from GWR for a personal record. I will consider attempting it at some point this year. It will become clearer as I build the STEM Club. 

"Hello Anita,

For nonprofits/individuals attempting a non-commercial record, Guinness World Records is committed to offering record breaking via our self-service application process. 

If you are not planning on utilizing any paid consultancy services, you have the option to complete a self-service application through our website to submit a new record proposal, or to receive the rules and requirements for an existing record.

Please note this self-service process does not include any account management, phone consultations with our Records Team, or promotional use of our marks. "

Look forward to your feedback.

Thanks,

Anita