Consulting

Malloy Industries consults with growth-stage companies to 10X their revenue from $500k to $5M and reach milestones for investors, so you can build sales strategy, systems, and processes for scale when you don’t know how to optimize your North Star Metrics.

Growth-stage companies call Malloy Industries:

1. To build your strategy, systems, and processes for sustainable sales, scalable operations, and graceful growth by identifying friction points in the growth flywheel to sand down together and optimize your North Star Metrics

2. To develop your top leaders through executive coaching and creating external accountability

3. To craft compelling company narratives and improve how you pitch, present, and persuade potential investors, customers, and employees

Here's what one happy client has to say:

Felix Gray is a lean startup that struggled with finding trustworthy contractors to help scale our business to achieve business objectives and growth milestones. Malloy Industries helped Felix Gray recruit and hire quality contractors to provide additional bandwidth to scale our corporate sales program. Malloy Industries was instrumental in building relationships with new agencies, distributors, and leads, closing sales, and hitting revenue targets.

- Bobby Shomrony, Felix Gray

If you want to explore opportunities to work together, please schedule a call or email Mike Malloy <mike@malloyindustries.com>.

There are six categories of North Star Metrics:

1. Revenue (e.g. ARR, GMV): The amount of money being generated — the focus of ~50% of companies.

2. Customer growth (e.g. paid users, market share): The number of users who are paying — the focus of ~35% of companies.

3. Consumption growth (e.g. messages sent, nights booked): The intensity of usage of your product, beyond simply visiting your site — the focus of ~30% of companies.

4. Engagement growth (e.g. MAU, DAU): The number of users who are simply active in your product — the focus of ~30% of companies.

5. Growth efficiency (e.g. LTV/CAC, margins): The efficiency at which you spend vs. make money — the focus of ~10% of companies.

6. User experience (e.g. NPS): The measure of how enjoyable and easy to use customers find the product experience, overall — the focus of ~10% of companies.

How to pick a North Star Metric?

Start with the chemical(s) your product deals with & consider the associated metric:

1. Cortisol (Stress) - Revenue metric

2. Endorphins (Pain Relief/Euphoria) - Freemium Conversion metric

3. Adrenaline (Presence/Focus) - Session Duration metric

4. Dopamine (Feel Good) - Usage Frequency metric

5. Oxytocin (Trust/Love) - Brand metric

Your customers experience your product through the chemicals/hormones it generates (or relieves). So measure that experience accordingly.