Artifact ID: 26.0005
Artifact Name: SE Racing 40 Years - Collectors Edition (1977 - 2017)
Category: Print
Date: Winter 1983
Source: Online
Collection: Lititz BMX Archive
Location: Lititz, Pennsylvania
On The Cover: 2017 Product Guide
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Embedded Files
Historical Context
SE Racing – 40 Years Collector’s Edition Catalog (2017)
This special Collector’s Edition catalog-magazine was produced by SE Racing in 2017 to commemorate the brand’s 40th anniversary (1977–2017). Blending BMX history, rider interviews, and modern product showcases, the publication was designed to celebrate the legacy of one of the most influential companies in BMX racing while presenting the company’s 2017 bike lineup.
Styled to resemble the classic BMX magazines of the late 1970s and early 1980s—particularly the iconic look of BMX Action Magazine—this issue mixes editorial content with catalog pages, creating a hybrid “catalog-mag” that appeals to both riders and collectors.
The cover features legendary BMX racer Stu Thomsen, captured during competition at the 1979 ABA Grand Nationals, one of the most recognizable images from the early era of BMX racing. The image reflects SE Racing’s deep roots in the sport and highlights the racing heritage that helped establish the brand’s reputation.
Inside, the publication includes interviews and features with notable BMX figures connected to the SE Racing story, including Javier Colombo, Perry Kramer, Stu Thomsen, and Mike Buff. Additional sections explore the history of the company, provide behind-the-scenes looks at the SE factory and brand development, and highlight iconic bikes associated with the brand, including the legendary PK Ripper BMX Frame.
The latter portion of the publication functions as a full product catalog, presenting SE Racing’s 2017 bicycle lineup, including modern race bikes, cruisers, and retro-inspired models that pay tribute to the company’s early designs.
Produced as both a commemorative piece and a product guide, this issue captures the ongoing influence of SE Racing in BMX culture and provides a retrospective look at four decades of innovation, racing success, and brand identity within the sport.
Publication Details
Title: SE Racing – 40 Years Collector’s Edition
Publisher: SE Racing
Year: 2017
Type: Anniversary catalog-magazine
Theme: SE Racing history, rider interviews, and 2017 product lineup
This publication serves as both a historical overview and a modern snapshot of SE Racing, documenting the company’s enduring impact on BMX racing and bicycle design.
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Artifact Sponsor
This Artifact Is Supported By
Green Mountain Cyclery
Ephrata, PA
Proud supporters of grassroots BMX culture.
Supporting the preservation of BMX history through storytelling and artifacts.
Lititz BMX is an independent archive documenting the
history and culture of BMX through artifacts, interviews, and storytelling.
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