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Headline Treatment
Effective management of headlines in magazines and newspapers is fundamental for making printed content accessible. It ensures that headlines are easily seen, help readers find their way through the publication, organize information effectively, capture readers' interest, and cater to the needs of various reader groups.
PLACEMENT
PLACEMENT
Position the headline near the top of the page. Placing it at the bottom is not intuitive or expected, making it difficult for individuals with vision impairments to locate, especially those with a reduced field of vision.
MORE ACCESSIBLE
LESS ACCESSIBLE
TREATMENT
TREATMENT
Creative concept headlines may pose accessibility challenges. Reserve them for special occasions or impactful designs. Incorporate a deck in the design to enhance accessibility for pen readers.
CUTOUTS OVER THE HEADLINE
CUTOUTS OVER THE HEADLINE
Cutouts over a headline are accessible when no more than 25% of a letter is covered by the cutout. Be mindful of cutouts covering important parts of letters that could alter the word.
LNA_REAL_021824_01_R_007_00_01_NW.pdfCOLOR & FONT
COLOR & FONT
Headline fonts should generally be selected for readability, impact and design concept enhancement.
Employ high-contrast colors on the headline to ensure readability for readers with low vision and color vision deficiency. (Refer to the High Contrast Colors page and Text on Photos page for specific recommendations.)
For news and sports teams, it's recommended to use standard Lee Enterprises headline fonts. You can access these fonts using quick keys (Ctrl + Enter): H1, H2, H3, H4, H5.
Lee Enterprises Standard Fonts:
Rocky & Rocky Condensed (H1, H2, H3)
Amplitude & Amplitude Condensed (H4, H5,)
Acta Display (3 day headers)
Special interest publishing, lifestyles, and custom content teams should refer to each publication's standard fonts. When given a choice of fonts, prioritize the use of standard Lee Enterprises fonts and refrain from selecting fonts that are textured, overly curly or cursive in nature.
cleanheadline.pdfALYSSA HEADLINE CHALLENGE.pdfGRADIENTS
GRADIENTS
Color-to-transparent gradient headlines should be used deliberately in page design, reserved for situations where they are essential to the overall design concept. Think: subtle, yet readable.
Most gradients can be accessible if they maintain high contrast throughout the word. Remember to utilize the color palette for gradients.
The design "Don't Fear the Reaper" effectively utilizes a purposeful gradient headline without overdoing it. While the orange could be slightly darker for improved contrast, the gradient is soft, resembling pepper colors and alluding to the Scoville pepper hotness scale. The strategic use of whitespace and limited colors enhances impact and highlights the photo. Additionally, the prominently displayed deck enhances accessibility for pen readers.
PHOTOS INSIDE A TEXT OUTLINE
PHOTOS INSIDE A TEXT OUTLINE
Photos in a text outline frame are most accessible when they have high-contrast colors compared to the background, the text borders don't blend into the background color, and the photo isn't overly textured. Save placing a photo in a text outline for designs that require high impact. Use a photo in a text outline SPARINGLY.
The "End of an Era" design features a dark, textured photo in the headline, chosen for its consistent darkness in the lower portion of the photo. This design enhances page interest and impact while maintaining accessibility for those with vision difficulties.
KATFEBRUARYCHALLENGE.pdfPage updated
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