i-VCA

Step 4: Analysis of the Value Chain

SECTION 4: Markets and Markets Opportunities

Objectives of Section

To describe and analyze existing export and domestic markets

Methodologies:

Desk review of reference documents/secondary data

Participants: Core Planning Team

Possible Tools

Trend Analysis

Expected Output:

Inputs to Market and Market Opportunities section

Guide Questions

Market and Market Trends:

1) What are the existing and evolving market standards (products and process)?

2) What is the existing supply and demand?

3) What is the competitiveness position of the province or region in the market?

References

PSA, FAOSTAT, openSTAT, field research, site visits, LGU and other agencies data (BPI, BAI, BFAR, DTI, DA-AMAD/S, DTI-EMB), responses from FGDs and KIIs

Industry roadmaps, supply utilization, existing VCA and RMA results

The overall purpose of this section is to analyze the demand and supply of the commodity and its product forms under study, as basis for identifying targets of opportunity.

This will comprise 2 sub-sections:

1. Market and Market Trends (Export Markets and Domestic Markets)

2. Price Trends (Export Markets and Domestic Markets)

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