A. Value Chain Mapping

1. The value chain approach looks at the value added to the produce or product at all stages from sourcing of inputs, production, post-harvest, assembly, processing, marketing, and consumption of agricultural products and commodities. For purposes of the I-PLAN, these stages shall be referred to as “segments.” 

 Drawing the Value Chain Map

1. Once the needed data gathered through FGDs and KIIs are in and processed,  the commodity’s value chain map can be constructed. The value chain map helps in determining the current situation of the commodity or the current condition in the industry that will facilitate identification of opportunities, constraints and issues in each of the segments of the chain.

2. Identify key players and their core functions in each segment of the chain.

3. Trace the marketing channel/s of each product form and determine its end-market. Discuss briefly each identified marketing channel or product flow. It is important to note that ALL marketing channels of each product form must be reflected in the map and discussed in the narrative discussion to present all value- adding opportunities of the commodity.

4. Make the value chain map understandable and conveys a clear message to its readers. 

5. A full commodity value chain map should be accompanied by a full description not only the flow of supply and demand, but also of functions and actors, the enabling environment and service providers. Numbers of key players identified must be reflected in the VC map.

6. The VC map must be done per product form covered by the VCA for the whole region and per province, if possible especially if there are apparent differences among provinces.

! You may use tools or applications to create maps easier like Creately (https://creately.com/).

Example of a GIZ Value Chain Map of Abaca: (to rotate)

B. Risk Resiliency Value Chain 

The risk resilient VC map is incorporated with relevant risks (climate, geologic, animal/plant health risks, conflict) per segment of the value chain, to show potential risks in investments in commodity production, transport, storage, etc.

1. From the identified relevant risks discussed under the Environment sub-section, determine the specific VC segment that may affected by each risk.

2. Look into and analyze the activities per VC segment, the affected key players and their locations. For example, under input provision, there may be a possible decrease in seeds/planting materials production in locations with high vulnerability to drought.

3. Use existing data from CRVA, CDRA, Georisk, and other relevant tools and data sources. You may use the available tools in the Planners' Portal.

4. Other risks may also be captured and validated during interviews with our key players per segment.

5. Validate gathered data with the stakeholders.

VC TEMPLATE 2: RISK - RESILIENT VALUE CHAIN MAP

Product Flow

1. Identify and diversify discussion on the existing different chains of the product form in the province/ region.

2. You may use graphical charts to present different chains existing in the chain for the different product forms like the sample product flow below.

3. Logistics or the common means of transportation from one key player/ destination to another and the form of product while being transported shall also be considered in the analysis and discussion of Product flow.

Sample map below can also be used as a base map in presenting commodity map in the area. The location of key players, existing facilities and possible locations of interventions can be overlaid andbe analyzed against the Protected areas in the specific location.

Sample Map of Protected Areas in Visayas:

Drawing the Geographic Flow Map

Geographic Flow Map shows the volume of commodity, product flows and synergies between/ among provinces and regions.

1. Determine flow of each product form from one location to another and plot it in the base map (production map) to show synergies between/ among provinces and regions. The commodity map can be used as the base map.

2. The volume of commodity ( or in terms of percentage) going to one area (province/region) must be presented in the map. Note that the geographical flow map may go beyond the region especially if product forms are exported out the region or country.

3. Reflect the local consumption of the province/ region/ cluster and indicate volume/ percentage of outgoing products.

4. Put labels and legends in the map and make it easy to understand.

5. Provide narrative discussion for the geograhipcal flow map.

Sample Geographical Map of ABACA in Visayas: