Digital Marketing - A Guide to Marketing for Achievement in Life

The next great hope for the best results in business development and career development.

As the number of global Internet users has increased year by year, compared with 2000-2018, this proportion has increased year by year. Now, fifty percent (50%) of the world's population is using the Internet. By 2020, active Internet users will cover 65% of the global population.

Digital Marketing is the advertising and promotion of companies and their brands through digital media channels. Currently, digital media includes websites, social media, radio, television, mobile and even traditional non-digital media such as billboards and traffic signs. Basically, any marketing media delivered electronically is considered digital marketing.

This only leaves all forms of person-to-person (P2P) marketing, print advertising and direct marketing outside the scope of digital marketing. Even so, print advertising, direct mail, printed catalogs, billboards and posters have all begun to connect to its digital publications. Through URL landing pages, QR codes, web banner ads, online catalogs, and text codes, traditional marketing and advertising are almost always connected with digital marketing.

The main reason for the increase in active Internet users in recent years is due to the massive use of smartphones, tablets and other smart devices worldwide. These people who carry them are very convenient and very useful. Considering all these points, online marketing is a vast world, open to everyone in the world, and can be connected through multiple devices (mobile (smartphone), laptop, desktop, tablet, smart TV, etc.). Therefore, this will help the digital marketing industry expand its online market around the world without opening any stores in specific locations.

Now, let us know the importance and advantages of digital marketing.

In digital marketing, it is important to adapt and connect with global target audiences very easily. There are multiple chapters under the digital marketing category, which contain different modules. The detailed information of some main modules is briefly introduced below for reference.

Social media marketing uses social networking sites (such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.) as tools to promote websites and bring traffic to your business.

The basic goal of SMM is to interact or communicate with users, increase brand awareness and attract more customers. Having an active social media presence (participating daily) has become an indispensable part of expanding your coverage, so you will build your own reputation and brand.

Moon Kim Experienced Digital Marketing with a demonstrated history of working in the financial services industry. Skilled in Negotiation, Management, Marketing Strategy, Digital Marketing, and Sales Management. Strong marketing professional with a Bachelor’s Degree focused on Computer Science from the Royal University of Phnom Penh. 

𝙁𝙡𝙚𝙭𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙣𝙙 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚

Moon Kim Digital strategist is a situationist who suddenly becomes another type in different circumstance existing. Different behaviours are expressed due to who people are yet with the very own unique value. This is called flexibility rather than changeability.

Enhancing the way of communication in a digital way with tactics included in the conversation to achieve an effective outcome.

𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮

Being a person who never stops discovering. There are always be innovation and mechanism waiting to be detected and to drive benefit from. Discovery is energy to create and fight against obstacles coming in the path. Discovery is oxygen in the digital planet.

𝙎𝙚𝙣𝙨𝙚 𝙤𝙛 𝙃𝙪𝙢𝙤𝙧

It adds the taste to your journey. It breaks out the stress. It magnifies friends and acquaintances by telling some jokes. It create beautiful world by people smile and laugher. It is a priceless skill with no course to learn but it’s an inner strength.

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