Leaflets

Leaflets will always aim to provide some kind of information for the reader. For example, think about leaflets you might find in the waiting room at the doctors. This is the most basic kind of leaflet as all you need to do is provide information in a clear effective way that is well organised using things such as titles, subtitles, paragraphs, and perhaps a few bullet points.

A more complicated kind of leaflet that comes up more regularly in the exam is a persuasive leaflet. These leaflets still aim to provide information but usually have a hidden agenda. For example, think about leaflets you might get to do with tourism or theme parks. A leaflet for a theme park may provide lots of information about the types of rides and attractions you can see there, however the primary reason they are giving you this information is to try and persuade you to go there and spend your money. When you’re asked to do this kind of leaflet, it’s a similar layout to the previous leaflet, however you must be sure to include persuasive devices.

A possible template:

<Insert an eye-catching title for your leaflet here!>

Introduction: In this opening paragraph try to summarise the purpose of the leaflet. This is the first thing that the reader will likely read and could potentially be the only thing that they read. If you’re writing a leaflet to convince people to visit Sheffield, give some general information about what makes Sheffield so great. Don’t bore the reader!

Content: In these 3-4 paragraphs, you should cover different aspects of the topic. For example, you might discuss 3-4 locations you could visit in Sheffield if you’re writing a leaflet for tourists in Sheffield. Remember to use sub-headings and paragraphs to separate your ideas.

Conclusion: In a leaflet, this will typically be your final chance to convince the reader as well as provide important contact information such as phone numbers, a website address, and an address.

Example questions (have a go)

1. Write a tourism leaflet for university students staying in Sheffield. Your leaflet should cover different activities/locations that would interest university students.

2. Write a leaflet to provide information about the harmful effects of drink-driving and to persuade people to be think more carefully about drinking and driving.

3. Write a leaflet for a theme park. Remember to use persuasive language to convince your audience.

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