Idea Chosen: 1st idea - AR Product Traceability

After alot of brainstorming, I decided to choose my first idea out of the three, which is regarding product traceability through AR. I will narrow down the scope to focus on food products. 

The main reason is that I find it interesting, plus during the research phase, I found out that most of the traceability platforms or apps are not meant for consumers, but rather for farmers or producers. I felt that consumers, might have the interest to find out how the supply chain actually works, without diving in too deep and into the technical parts. 

Just a cute and simple, interactive visualisation of the supply chain can also serve for a good educational purpose, for parents to teach their children about where the food come from, how are they produced and processed, and finally sent to retail stores, and be bought back to homes. 

Therefore, I started to work with my design document, planning the whole structure of the project, the research and the design.