Data en DNA protection

The article below shows new tools to match your DNA with the food wich support your health. But; do we like to go into this direction?

From the article above; "... The technology works by taking a quick, on-the-spot one-time use cheek swab which, when tested in the brand's patented NudgeBox, will generate a personalised DNA report for the user based on key nutrition-related health traits.

Once tested, users are able to start using the DnaNudge smartphone App or wrist-worn DnaBand to scan over 500,000 food and drink product barcodes and assess a product's suitability based on their personal genetic profile. The DnaBand will flash green if it is a good match for their DNA, red if it isn’t, and the App will recommend alternative green product swaps in the same category that would be more healthy for them based on their own DNA. ..."