Where I Add Value

Transformational Leader with a Builder’s Mindset

I bring 20+ years of executive experience to every engagement, leading high-impact teams across marketing, product, sales, operations, and strategy. My career has spanned enterprise transformation, startup scale-up, and global marketing reinvention.

I’m at my best when helping organizations move fast and with purpose, cutting through complexity, aligning cross-functional teams, and building systems that don’t just work today, but scale tomorrow.

I believe that in an AI-powered world, human ingenuity matters more than ever. My leadership is driven by clarity, momentum, and a belief in co-creation over control.

“She brings people together. She has an incredible ability to create clarity and impact.”

Where I Add Value

• Enterprise Transformation: Scaled digital and marketing operations across $250M+ revenue footprints at MNTN, FordDirect, and GroupM.
  
  

• Growth Engine Builder: Built new revenue lines from zero to multimillion-dollar impact at MNTN (Local CTV), Frameplay, and FordDirect (in-house programmatic + CRM orchestration).
  
  

• AI & Martech Strategy: Trusted advisor to AI-led and marketing-tech ventures (e.g., Waymark, Responsible Marketing Advisor, Metropolis World), with strong POV on responsible data and growth.
  
  

• Team Architect & Culture Builder: Led multi-disciplinary global teams across media, analytics, product marketing, and innovation; known for mentorship and cross-functional unity.